Techno Squirrels Releases Exclusive eTrack to Leverage
Consumers' Growing Demand for New Content
PRESS RELEASE FOR IMMEDIATE RELEASE
Techno Squirrels Releases Exclusive eTrack to Leverage
Consumers' Growing Demand for New Content
Summary: Amid decreasing CD sales, increasing consumer
impatience, and an on-demand internet economy, some music
artists are switching the entire way they make and release music
to fans. Techno Squirrels' latest release says goodbye to the
album format entirely and welcomes the iTunes reality of
track-by-track releases.
Press Release: Burbank, CA January 03, 2006 - Electronic music
artists Techno Squirrels will be releasing their latest music
exclusively to the popular "MySpace" Internet community on a
song-by-song basis to satisfy a growing consumer preference for
frequent content over less-frequent quantity.
The January 10th debut, "Om Mani", marks their first exclusive
release to the digital community. "Our fans and customers don't
want to wait a year or two between album releases," says Ryan
Harlin, one half of Techno Squirrels. "It's a trend the whole
music industry is experiencing right now."
Across all genres, artists have taken to decreasing the time
between album releases - from providing more frequent music
videos for online streaming to releasing live albums featuring
new takes on older material.
Techno Squirrels, an electronic music duo from Los Angeles
California and signed to Rave Police Records, has convinced
their label to take a gamble on a new strategy in the music
business. As a sales vehicle, they've taken their latest track
to MySpace.com, an extremely popular website among the
music-buying public and one which regularly outranks internet
powerhouses like Google in page views.
"iTunes has proven that the era of the album is over. When
customers have the choice to purchase select songs from an LP
release, it no longer makes sense to group those 12-14 songs
together," Harlin contends. "Because ultimately, you're holding
up the release of your 11 most recent songs until your 12th is
done. It's not good business in a song-by-song market."
Industry analysts hope this trend may curb the runaway success
of often-illegal music sharing software programs. While it seems
almost futile now to ask a consumer to pay the once standard
price of 13.99 for a full CD album, the artist community is
hoping to strike a similar compromise with its audience - pay 99
cents 14 times for the same content. The pay off? Fans won't
have to wait anymore for their favorite music. It's a deal
Techno Squirrels is hoping their audience will appreciate.
Website: http://www.myspace.com/technosquirrels