XARC Mastering Announces Revamped Website, World's First
Mastering Blog, Exciting Affiliate Program
PRESS RELEASE: 4th January 2006
XARC Mastering Announces Revamped Website, World's First
Mastering Blog, Exciting Affiliate Program
XARC Mastering, the world's premier on-line CD & Vinyl
(pre-)mastering studio, has recently announced a series of
exciting new developments, each linked to its web presence. The
company has today released a revamped website and the world's
first "blog" devoted to the mastering industry. These new
expansions to XARC's brand come on the eve of its second
anniversary.
Lorenz Vauck, XARC's Managing Director & Chief Mastering
Engineer, explains these developments were prompted by the
company's increasingly growing clientele (now numbering nearly a
thousand clients from over sixty countries): "With the
consistent growth we had experienced last year, we felt it was
important to 'give something back' to our clients, by adding
further value to our mastering services and the XARC brand,"
indicates Vauck. "The end result is made up of the three very
exciting new developments we have officially announced today,"
Vauck continues.
The first development, the new XARC website, reflects a major
upgrade to XARC's web presence. "The new website is another very
exciting new development for us," states Vauck. "I think it
really sets us apart in the industry, in terms of providing not
only substantial information on XARC's specific services, but
also offering a comprehensive, easy-to-understand perspective on
mastering in general."
Next, is an industry first - a blog specifically devoted to the
mastering industry, authored by a mastering engineer. Available
at http://www.lorenzvauck.com/?ref=prj06 , the blog provides a
very personal, deep insight into the mastering industry and the
life of a mastering engineer. "I think a mastering blog is
something long overdue - and I am very proud to be able to take
the initiative to contribute back to the music industry by
authoring one," says Vauck. "The new blog will also enable us to
better demonstrate both the incredible diversity of our clients,
and how that is critical to artistically enriching XARC's
mastering work," Vauck continues.
The final development, the affiliate program, is offered to both
current XARC Mastering clients and other interested parties from
throughout the world. All affiliates are empowered to earn cash
payments whenever prospective mastering clients are referred to
XARC's website. Those interested in more information about the
affiliate program can visit XARC's new affiliate program home
page at http://www.xarcmastering.com/affiliates/?ref=prj06 .
Speaking about the affiliate program, Vauck explains: "We
recognized that referrals from our current clients drive a
substantial portion of our current growth, and that this really
should be rewarded. We're now providing that opportunity." Vauck
also detected that such a program would also be of interest to a
wider audience: "The other benefit of the affiliate program is
that it allows absolutely anyone with an interest in XARC to
form a very profitable, mutually beneficial relationship with
us. Truly, everyone can win with this arrangement."
In all, these developments cap off a year of continued growth
for XARC. Consistent with its business philosophy, truly
everyone benefits - XARC affiliates can earn revenue ($17 USD
per qualified lead) by referring others to XARC, while the
broader Internet community can more efficiently learn about
XARC's services in particular and mastering in general.
Moreover, the media also continues to take considerable notice
in XARC; Vauck was recently interviewed regarding XARC, for a
recent issue of Computer Music Magazine. Both XARC and Lorenz's
new blog are prominently featured in the magazine's January 2006
issue, in an article entitled "Masters of the Net." Also
inspiring is Computer Music's conclusion that "XARC's detailed
service is outstanding, and the mastering itself is absolutely
up there with the best." The article is available at
http://www.xarcmastering.com/about/cmm06.pdf .
Vauck jokingly states, that the ultimate benefit of these recent
developments may be to his own 'mental sanity': "With the blog
at least I now have an outlet to talk about more than just the
business - I'll think it'll really be emotionally cathartic," he
laughs. "All kidding aside though, the new site, the blog, and
the affiliate program are very powerful and really inspiring
developments, and very much build upon our tradition of
mastering excellence," Vauck adds.
XARC Mastering - How Does Your Music Sound?
For more information on XARC Mastering please visit
http://www.xarcmastering.com/?ref=prj06
Media Contact: press@xarcmastering.com