Go Bananas with your music!
Yes, it really is possible to go bananas with your music! Take
my word for it, because I've helped many musicians do so in the
past and here's your chance to do it too. One of the most
important ways to sky rocket your sales, increase your fan base
and music career is to start your online newsletter that keeps
people updated about what's going on in the life of an artist,
which is you. I'm quite pleased to say that the online
newsletters are one of the most important mediums through which
you can keep in touch with everyone, and of course, it's the
cheapest and cost-effective way of doing so.
There are so many newsletter providers online that can help you
for free or for a small fee. The one I recommend is
www.ConstantContact.com, because it lets you send unlimited
emails free to up to 50 members, and then you pay a fee when it
increases in number.
It's important to define what the newsletter will convey to your
fans. Will it be about you as an artist? Will it be based around
your band? Will you mention other acts or items in there? Also
define its frequency. How often will you send it out? Every
week? Every fortnight? Every month? It doesn't matter what you
choose, but ensuring you stick to it is important, as people
tend to look out for it if they enjoy it! And they will enjoy
it!
Also think about the content when planning. How much will you
put in it? Will you use images, and if so, what kind? Will you
store past issues in a way that people can access it? Will you
feature advertisements?
The main thing for me to convey here is to keep it realistic,
simple and write in a tone that's friendly and understandable.
Its important to ask for feedback now and again, and perhaps
feature comments from your fans once in a while. Give your
articles some kick too!
Instead of having your regular two eyes! Get four! Once you've
written it, get someone to proofread it so that it's to a good
level. Better to have people know that you've put effort into
it, and are not just doing it because you have to.
Getting a newsletter done is a real simple job! Really :)
If you can't do it, or haven't got the time, get your manager to
do it. Or someone else at least, but do it! It's really
important and it builds relationships and trust with your
audience.
The next important thing then is to actually have people to send
your online newsletters too. Start small, and grow organically -
that's my secret! Add all your family and friends onto your
newsletter list. Then wherever you go, whomever you see,
wherever you perform, have a mailing list form/chart that people
can fill it out should they wish to so that they can keep up to
date with your work. Don't force it, but let it flow out of you.
If you want some more help in really getting your newsletter to
eye-catching and sales quality so that you are making some
passive revenue this way, get in touch with us to see how you
can better your newsletter.