Swellnet signs on soush to ride next wave

Gold Coast... Swellnet's content rich surf and weather reports and forecasts--including images, graphs, videos and text--inform more than 130,000 surf subscribers. Swellnet has consistently ranked in the top three water sport websites for the last ten months (source: Hitwise), and enjoys excellent cross promotion through national radio and newspaper coverage. Surf brands have experienced amazing growth in areas as varied as surf and ski gear, general clothing, jewellery and media. That growth is continuing, and a big slice of it will be on the Internet. According to Ben Matson, Swellnet's CEO, the Internet is the perfect vehicle for information businesses like Swellnet and the potential is still largely untapped. "We're looking to keep growing locally, as well as overseas," Mr Matson said. "Ansearch and soush have the breadth and depth of service to leverage our brand and our site with the leading surf vendors and the growing number of vendors targeting the surf lifestyle segments." Karl Morris, soush's head of sales said, "This deal is a cracker for us. Swellnet is a premium surf publisher in Australia with strong growth potential. We look forward to applying soush's expertise across search, display and sponsorship advertising for the website. It is our objective to increase revenues to Swellnet and their advertising partners." About Swellnet Swellnet is run by Ben Matson, a South Australian who relocated to the Gold Coast in 2003. Ben completed an Earth Science degree at Flinders University in 2001 and worked as a Research Scientist before expanding Swellnet's forecasting services around the country. The imminent launch of Swellnet's new website will herald a fresh approach to the delivery of real-time surf information, and Swellnet is looking to secure a significant percentage of the online market over the busy summer months. For further information Karl Morris soush p. +61 (0)3 9863 7826 m. +61 (0)406 426 913