Eleven Solid Ways to Optimize Press Release
It is an amazing thing that you find a press release for a
particular product posted at a site that doesn't meant for such
commodity. Despite the fact, the press release drags you to the
company's website that has no existence in any search engine
listings.
>From this one can easily come to know about the influence of
well optimized press release. How those press releases were able
to get in search engines? Certainly, they were well crafted and
efficiently optimized.
On the other hand, you might have come across poorly written
press releases that does not even augur keyword based ranking in
news and search engines. Stuffing keywords in press releases
would lead to spam subject, which are being distributed with a
bare minimum.
So, what we supposed to do? Write a simple release that does not
contain keywords or key phrase? Here, a talented writer is
required, who has the art of optimizing press releases with
keywords. The well optimized and written press release will
automatically haul reader's interest to read it.
Here are the eleven concrete guidelines to optimize the press
release.
1. Select proper Keywords: Selecting key word is the salient
part of press release optimization. Be very careful while
deciding on a keyword phrase that is relevant to the product or
service you are offering. The best recommended tool to search
keywords is wordtracker.com.
2. Keyword or phrase placement: Be sure to place key phrase into
the headline and the title of your press release. Try to repeat
it nearly 2-3 times in the content of the release. You can put
two links in your content. But, write "http://www.yoursite.com"
instead of "yoursite.com".
3. Use product name repeatedly: Place repeated name of your
service or product to make it eminent, stress on its common
portrayal rather than its name. For example, write "Microsoft
Word" instead of writing "MSWord". This would result making your
product's name better and popular.
4. Replace pronouns with phrase: Similarly, replace relevant
keyword phrases to the pronouns such as 'it' or 'its' to enhance
its existence increase their overall frequency in the release.
5: Make it newsworthy: Make sure that your press release is well
crafted and holds informational content that is useful for
readers.
6: Select right PR distribution network: Selecting appropriate
press release distribution is also a significant consideration.
There are several free press release distribution networks exist
so it is crucial to make mind on whether to go for paid services
or free. There are also many press release distribution networks
that claim for huge distribution but have very little network or
use spam techniques.
7: Prepare your release for substantial media coverage: Make
List of publications, send emails and correspondence letters to
journalists for your release. Make sure you don't mail the
complete release into the email. Be concise and send URL of the
whole press release with the mail.
8: Create online media kit: Make an online media kit for the
website that can be operated with a Blog Content Management
System. This will lead interested readers to subscribe your
latest updates and news.
9: Make it for journalists: Everyday thousands of press releases
are emailed to the journalists. So make your press release
presentable and well written to be noticed by them. These
journalists usually sweep off poorly written releases.
10: Offer RSS feeds: Help journalist by offering RSS feeds, to
be hauled to your website. Through this journalists and
interested parties will be acknowledged that you have relevant
release on the topic they are searching for.
11: Publish releases frequently: Make an effort to publish press
releases often to be recognized as news source for Yahoo news
and Google news. Add news weekly if not possible daily to be
crawled frequently by Google.
An added advantage of these vital tips is that it enhances the
rankings of your website at search engines that considers
inbound links to boost search positions.