Sunforgettable Powder Sunscreen by Colorescience

A whole new category of sun protection! We've all heard the excuses people use for not wearing sun protection; "Oh the application is messy!" "It makes my hands slippery!" "It sweats off!" "It smells!" "It's time consuming, inconvenient and I just can't be bothered!" Times are changing, now you can Brush-On non-greasy, fragrance-free sun protection. Colorescience's mineral powder sunscreen is a new medium for sun protection. Ground mineral powder is a physical sun barrier and reflector, and will not absorb into your skin. It comes in a simple to carry and use retractable brush, it's SPF30 Full Spectrum (UVA, UVB & Infrared) sun protection, its Very Water Resistant, weightless, goes on clear, does not rub off on clothes, is odor free and will not burn the eyes when perspiring ... protection is instant, and lasts all day. This new technology relies on the reflective and refractive properties of titanium dioxide and zinc oxide. Both ingredients have been used in sunscreens for years, but the particle size had been so large that they clumped together, reducing their ability to reflect light. This new generation of sunscreen ingredients relies on a revolutionary process (nanotechnology) that uses a powder so fine that each particle is smaller than the wavelength of visible light. Nano-powders are solid and particulate so they will not clog the pores and this one is fragrance free. The best powdered sunscreens are formulated with many active and a variety of inactive ingredients with differing molecular sizes insuring that all areas of the skin are protected. As sun protection technologies change, so will our lifestyle, and a wardrobe of sun protection will become the norm. A light moisturizer with sunscreen to start the day with a little protection, a heavier waterproof sunscreen for sport participation, and a quick and easy mineral sunblock for those outdoor events or open car trips where slippery hands on the steering wheel is simply unacceptable!