Marketing tips for Real Estate Agents in 2006--Find the Missing
Piece
In 2006 we are already experiencing a changing market. The need
to specialize and provide niche market service is huge. How do
agents/brokers make the change? How do they find the missing
piece of marketing? They provide this by promoting themselves as
SPECIALISTS.
Any agent/broker can promote themselves as a specialist-use the
forum of seminars to provide information along with receiving
prospective client information. Newsletters are another venue
for promoting a specialty. Providing specialty information in
your listing presentation gives you the extra nudge for the
prospective client choosing you as their agent.
Specialty niches abound in the field of real estate. Just look
to your clients for the niches that they are looking for:
Investing Urban Lofts Credit Repair Needs Short Sale
Negotiation Foreclosure Broker Price Opinions Vacation Homes
Elderly Client Needs Distressed Properties
As our industry continues to evolve with the demographics of
America changing to an older more educated person and the
continued use of the internet to provide services, real estate
will need to specialize into very distinct markets.
How are agents/brokers developing their niches? Through the use
of web sites like www.RealEstateProGuides.com, many
agents/brokers are learning the techniques and information to
provide the skills of niche markets. Their free give aways can
be found at www.mastershortsales.com, www.buildbpobusiness.com,
www.realestateproguides.com all of which provide examples
relating to the guides that they publish. Included in the guides
are suggestions for marketing the new tools that the
agent/broker can utilize for promoting themselves and their
business.
A direct correlation has been found between the efforts of niche
marketing and profits-why not take advantage of this knowledge
and provide more income? RealEstateProGuides.com is here to help
you with this.