Real Estate-Venues for Marketing your Specialty

New agent or experienced (none of us are OLD), there are always times for strategic marketing. In today's market-where there are too many agents/brokers competing for the business, specializing provides the idea and strategy for increasing real estate profits. Once you have a specialty such as Short Sales or Client Credit Repair, even Broker Price Opinions, the sky is the limit in providing marketing venues. www.realestateproguides.com is a training site for specialty markets. They provide the learning material needed by real estate agent/brokers to develop their market niches. Free seminars are the key to quickly supplying yourself with new clients. Prospective clients in the Short Sale and Client Credit Repair categories are people that need help. By visually suggesting they attend your seminar on solving those challenges, you can provide these clients with the help that they need and deserve, while proving your worth to them as an agent for listing their house or purchasing a house. Commissions are the same for Short Sales and Credit Repair clients as they are for the general public, so why not use your skills for helping others and developing your niche expertise. When providing a free seminar on credit repair-invite your favorite mortgage broker to join you-someone who has access to more unconventional loan programs where smaller down payments are required. At the door to your seminar, place a table with a sign in sheet-give away a free pen to all those who sign in-make sure the pen has your contact information printed on it. Informational brochures are another vehicle for promoting your specialized real estate knowledge. In the brochure, by representing yourself as a Short Sale expert, the client recognizes a higher value of agent service. In other words, they see that they are getting more for their money! Leave your brochures at places where people gather, perhaps your church would let you leave them on a table during the refreshment hour, or even at the PTA meeting, the rotary club, the sport club, any place that adults gather, and you have permission to promote yourself. By specializing, real estate agents/brokers provide themselves with a starting off point in their marketing strategies. Marketing is the key to increased profits - budget your time and money for the highest return.