Real Estate Teams - Fulfilling the Brokers Role
Real Estate Teams are Taking Over.
1.Team approach uses specialists with strong marketing directed
to attract ready to act buyers and sellers. It is a new age in
real estate where a marketing professional is the most effective
agent.
2.Specialists: Buyer Agents, Listing agents, inside sales
agents, marketing specialists, closing specialists, and customer
service agents all working together. No warehousing the teams
hire and keep the best with very low turn over. Today in the
normal Real Estate Brokers office 80% of agents don't last the
first year, what other business (not including part time fast
food teenagers) has that turn over.
3.The Team leader gathers and develops training to keep all
agents and associates on track with the same message coming from
everyone on the team. Real everyday business growing leadership
and quotes went out the door long ago. Each major real estate
company has its' own training department using the same
techniques as used in the 1970's.
4.Advertising Team approach - use all mediums newspapers,
classifieds, direct mail, flyers, editorial ads, radio, TV,
email, pod casts, DVD's, signs, sign riders, 800#, websites
branded and unbranded, USP's in all advertising and performance
guarantees. The major brokers use signs on listings, webpage,
and weekly color full page newspaper ads (second level brokers