Home Seller - Your Home Didn't Sell What Now?
1)Price it Right - Far and away above any other consideration is
the price. The worst home in the worst area at the right price
will sell. Get your head out of the clouds, as a seller it's
just another house.
2)Hire the Right Agent - Interview 2 to 3 agents, hire the one
who uses the most tools to market your home. The I'm No 1 and
pat their self on the back real estate designations are not
going to get your home sold.
3)Team Approach to Selling - Agents who use a team approach to
their business have the right attitude towards real estate.
Today's single agent actually does 14 different jobs in the home
selling and buying process. A team can spread the work load,
specialize, and has less chance of dropping the ball (you and
your house).
4)Advertising Systems - Where, when and how often will your home
be advertised in newspapers and home magazines. We know that
about 90 to 95% of calls on ads reject the house after receiving
all the information. But it is a fact that advertising
especially using a 800# call capture systems with a compelling
ad will draw buyer prospects for your agents' team to work with.
5)Signs and Sign Riders - signs with 800# call capture number.
Show your agents web page address. Web page must have free
reports and other areas for buyers to register. Sign riders
offer compelling reasons for buyers to call the 800#, zero down,
special financing, low down payment, Buy this house and I'll buy
yours for cash are some that work well.
6)Open Houses - One of the least effective ways to market a
home. Saturday or Sunday afternoon for 3-4 hours you go to the
mall and your agent hangs out watching TV. How about an open
house tour 5 to 6 homes open the same day for 15 to 20 minutes
each, the group goes from house to house creating an auction
like affect and get to you stay home and see the show.
7)Visual Tours & Photos By using visual tours and multiple
photos your agent will get your home placed higher on websites
like Realtor.com. Almost 80% of home buyers start their search
on the internet it is best for you to be at the top of the list.
You can also email your home to friends, neighbors, co-workers,
hand-out C/D's at open house tours. Your agent will also send
these out to the top agents in your area.
Agents with multiple approaches to the marketing of your home
will work best for you. They are internet savvy have a team and
support staff that can handle the various tasks involved with
finding the right buyer for your home.