Is Your Real Estate Investing Comfort Zone Being Threatened?
Have you ever imagined yourself putting through a multi-million
dollar deal, going to closing and picking up a check with six
zeros?
It's the ultimate dream for real estate investors. But why must
it be a dream when it can just as easily be a reality.
Every day there are real estate investors making offers on high
end houses just as there are real estate investors making offers
on median price range houses and below. There are just a lot
fewer going after the big game.
Why?
1) High dollar houses naturally instill fear in real estate
investors as they feel if they make a mistake they will be sued
for hundreds of thousands
2) Real estate investors perceive they need perfect credit, a
high net worth and millions of dollars already to buy million
dollar houses, so they exclude themselves as buyers and don't
pursue high end deals
3) Most real estate investors feel they don't deserve to buy a
million dollar house or to be talking with the people that own
them. They have a self image that equates themselves with lower
price range houses and the people that own them, so those are
the houses they pursue.
All of these reasons are fear in one form or another, and none
of them are real.
The beings that own high end houses are people, and they get
divorced, lose their jobs, go out of business, make stupid
mistakes, have bad financial management, and do all of the
things that result in financial distress and necessitate a quick
sale.
The high dollar properties they own are real estate, just like
the two bedroom one bath house in the median price range
neighborhood, It can be put under contract, optioned, or
creatively financed just like any other house in any other price
range.
But real estate investors avoid them, and in doing so, prevent
their most heartfelt dreams from coming true.
The key point all real estate entrepreneurs and investors must
understand is that owners of high end houses who are
experiencing problems need the solutions that well trained
investors can provide.
And as with all real estate deals, when done properly, everybody
wins. The seller gets the house sold and some cash to move, the
bank gets their loans paid off, the new buyer gets a house they
love, and the investor makes a profit.
A six (or seven) figure profit!
Going after high end houses is a choice. Real estate investors
can attract these million dollar deals to them by setting up
marketing systems that target high end houses only, and leave
the lower price ranges alone. By making high end homeowners the
only people you contact with your marketing, high end homeowners
are the only ones that call in response.
And when real estate investors have a steady stream of motivated
sellers with high end houses calling them every day, their desks
begin to fill up with million dollar deals.
Just like a hunter going after big game, the real estate
investor who sets their marketing sights on high end deals, and
persists, the moment arrives when their real estate investing
dreams come true.