Marketing Your Own Home
Marketing Your Own Home
Your home is your most very valuable investment resource.
Although you may not want to pay a real estate commission, a
Realtor can actually save you valuable time, money and a lot of
stress and unnecessary aggravation.
The average homeowner places a For Sale sign on their front
lawn, a sign on their street corner and pays for an expensive ad
in the local newspaper. In addition, they waste a lot of
valuable time by holding Open Houses every weekend and are
disappointed when this does not produce the desired results and
they do not receive a contract of sale on their home. After
losing 4-8 weeks of time, they ultimately call their local Real
Estate agency. 79% of all Real Estate transactions are handled
by Real Estate professionals.
Realtors with full service Real Estate companies have the
expertise to market your home with many resourceful tools that
get your home advertised to the buying public at large, not just
locally, but all over the United States and across the globe as
well. A full service Real Estate agency will implement an
aggressive marketing strategy. Real Estate companies have
powerful internet advertising, by which they will be alerting
thousands of current home buyers in the market place about your
home. Many homebuyer's today are sitting in the relaxation of
their office cubes or home PC's and searching for homes by
surfing the internet. This is why newspaper advertising simply
won't do. Listing your home with a Real Estate company will lead
to a quicker sale and the potential for maximum offers, that may
dramatically increase the offering price of your home and may
provide maximum capital gain for you.
Further, when you market your home yourself, you have no idea
who is entering your home and what their financial background is
or what their real intentions may be.
When you utilize a Real Estate agency, the buyers that walk
through your doors are people that have been pre-approved and
interviewed by a Real Estate professional. We know this buyer
can afford to purchase your home, that your home is the style
they desire and the neighborhood they actually want to live in.
Installing, a lock box on your home allows Realtors to show your
home to the buying public at the buyer's convenience, greatly
increasing the odds of a sale. In this busy work a day world,
not all people work 9-5 work hours, many work shifts and are not
available to view your home in the evening or on the weekends,
so your home will not be shown while you are at work or on
vacation. Relax and go about your daily routine by not having to
wait home for the phone to ring and for buyer's that never show
up for their scheduled appointments. Let your Realtor do an Open
House and go out and enjoy the day and your family. Showing your
home yourself is a physically, mentally daunting and challenging
task.
Realtors also negotiate the sale of your home, which can become
quite a heated debate. Having to negotiate the sale of your home
with the buyer directly is quite a difficult, emotional task,
because it is hard not to become personally and emotionally
involved when it comes to negotiating price and terms. A Realtor
acts as a buffer, a liason between the seller and the buyer so
calm and equitable negotiations are performed between Realtors
and their mutual counterparts. Realtors also provide smooth
transaction continuity to make sure all parties are performing
as expected. We attend your home inspection to get a heads up on
inspections issues. We constantly interact with all parties
including the attorney's and home inspector to make sure
inspection, termite reports, radon issues, well and septic tests
are performed on a timely basis and that all reports are
reviewed promptly. We interact with the mortgage agency as well
to make sure the buyer has submitted their loan package and that
the mortgage commitment is being prepared on schedule to close
on the date set forth in the contract. When it comes to repair
negotiations Realtor help the attorneys and buyer and seller
come to quick and equitable decisions for all parties. We
sometimes also help coordinate moving schedules between the two
parties and follow up to make sure all utility accounts are
transferred.
Your Realtor will attend the closing and make sure the final
walk through has been performed and has gone smoothly.
Your home is your most valuable resource and should be best
placed in the hands of an experienced Real Estate professional
for the very best results.