Real Estate Marketing with RSS
RSS (Really Simple Syndication) is an increasingly popular
marketing method to syndicate real estate website content for
clients and prospective clients. RSS enables distribution of
website content to third-party websites and RSS news readers.
Newsreader (or feedreader) use is growing rapidly. Newsreader
software allows users to grab RSS feeds from various sites and
display them to read and use. If you have a My Yahoo! or My MSN
page, then chances are, you are already using RSS! The
customized items you choose for those pages are syndicated RSS
feeds from various news and information sources.
For real estate agents and professionals, RSS has many uses. For
example, someone looking for a house or a place to rent can
simply use an agent's RSS feed to keep up with the latest
listings. If they see an interesting item, they can click
directly to the website for more information. Mortgage brokers
can quickly and easily alert RSS subscribers of rate changes or
other news.
Some other uses for real estate RSS feeds include: featured
homes and commercial properties, rental properties, announcing
open houses, virtual tours, mortgage rates, news &
announcements, and e-newsletters.
RSS is extremely targeted because it is user-controlled and,
unlike e-mail, it has a 100% delivery rate. Unfortunately,
e-mail is quickly losing its marketing power due to e-mail
filters and recent anti-spam legislation. Also, an RSS feed is
simpler to maintian than an e-mail list. There is no address
lists to maintain and no software needed to send messages, and
no risk of spam problems.
RSS can also help with the marketing of your website though
traditional search engines.
Because your website (through RSS feeds) has more "fresh"
content, your website will be indexed more frequently by search
engine spiders. Therefore, anything that you add to your website
will be picked up by search engines that much faster.
RSS is a growing technology that should be taken seriously.
Start early and reap the benefits of RSS marketing today!