Your Marketing Arsenal Must Include RSS
When most webmasters think of marketing, they would no doubt
list writing articles, placing ads in various ezines and
newsletters, optimizing their webpage for higher rankings on the
search engines, viral techniques and of course, any free ads
that work.
But one of the most effective and misunderstood avenues of
successful marketing would involve a type of delivery channel
that does just that... delivers content to targeted audiences.
That delivery channel is called RSS. Let's take closer look at
a general overview of using RSS in your marketing and proven
tips and shortcuts that will have your website successfully
using RSS in a snap. First...
RSS content is delivered through RSS Feeds. What type of
content? Articles, stories, press releases, announcements,
updated info, company details, products and marketing.
But in order for your audience to view this content via RSS
Feeds, they will need to download a special program called an
RSS aggregator. Some are available at no charge while others
have a subscription fee.
Most will ask, what is an RSS aggregator? It is an application
that will allow and end user to subscribe to RSS Feeds thus
allowing them to read and view your new content.
And yes, you can still use e-mail to deliver your news and
updated content. E-mail is not going away as a few writers have
predicted. In fact, you really can compare RSS to e-mail since
they both have their own characteristics, opportunities and
communication differences.
Our point of discussion today is that RSS is growing at an
alarming rate. So much so that business owners need to take a
closer look at how to use this to help make your web business
more competitive and ultimately to make more sales.
One can also enjoy getting possible higher search engine
rankings due to new content being updated thanks to RSS
technology. But remember that there is no overnight solution to
accomplishing getting better rankings or more customers.
But using these innovative tools and make marketing and growing
your business much more profitable and convenient to run. Here's
some helpful sites for additional help:
http://www.feedforall.com
http://www.make-rss-feeds.com
http://www.small-business-software.net/display-rss.htm
http://www.mywebfeeds.com/
http://www.feedscout.com
http://www.quickrssfeeds.com
Now it's up to you to take a closer look at how RSS can
literally change the face of your business in a good way and
then take an active start to include RSS as part of your overall
marketing arsenal.