Blog Posts Linger On The Web Forever - What It Means To Your
Profits
PPC (Pay-per-click) ads are very effective. The only problem is
that you have to pay to keep the ads running. The same is true
with every form of promotion or advertising that you can think
of. Even directories and websites that post other people's
articles periodically clean out older, less relevant content.
That's the big difference between blog posts and other content
on the net. Blog posts linger on the World Wide Web forever.
This can be a huge disadvantage in that any scandal or negative
story about your business will always be out there long after
the issue has been resolved, settled and forgotten. But why
worry about things you can't change? Why dwell on the negative
when you can cash in big on the positive?
You Can Earn Cash From A Single Blog Post For Years
For those of us who were direct marketers in the offline days,
this really is a big thing. You make a single post, like the one
I recently came across about the new Chitika eMiniMalls PPC
(pay-per-click) ads making more money for some blogger than
Adsense ads. There are already hundreds of sites linking to this
particular post, meaning that it will continue to receive heavy
traffic for a long time to come. On closer examination I
realized that the blogger responsible for the post is really a
smart cookie because the blog post is littered with his
affiliate links to the Chitika eMiniMalls PPC program. Judging
from the hits he's received so far, he's already made a handsome
return on his affiliate program. But picture this; he will
continue to do so from this single post for such a long time
that this single revenue stream could easily outlive him.
Little wonder that some sites that were only recently starved of
visitors have quickly built a blog or two pointing to their site
and within a few short months have found themselves with a
crowd-control problem on their website.
As In Life, The Older Your Blog Post, The More Links It
Accumulates
The mystery behind the huge success of blogs is in one word -
links. The power of this rapid linking on the blogosphere can
best be illustrated when you post something really
controversial. Like prison torture photographs or corporate
secrets of a famous Fortune 500 company. Hundreds and maybe
thousands of other blogs link to you in a flash and suddenly
your blog has a huge audience and the sort of 7 digit traffic
figures that ordinary sites take years of sweat and tears to
build.
That's the ideal situation. But we don't all have controversial
torture photographs from some prison. So what happens is that
the process of linking and building up traffic is much slower
for many ordinary blogs. Actually it is closer to the real-life
situation. When a person gets their start in a certain career,
it takes them years to build up useful contacts (the equivalent
of links in the offline world).
That's why it is an important advantage that blog posts remain
for a long time. It means that over a certain period of time,
you can be busy building up your links and within a relatively
short period of time you could easily find that you have a huge
online audience. And you will have achieved this from doing
little else than ensuring that your posts are of good quality
and then being just a little patient.
Say you had about 50 posts at your blog and over a period of
three months or so, each of those posts accumulated about 50
links each (not a very difficult feat to achieve). You would end
up with 2,500 links, which should give you very high traffic on
a daily basis. Now remember that your posts will linger for ages
on the net and all the time, you are still accumulating even
more links and hopefully creating new posts all the time.
This explains the reason why blogs with a higher number of posts
always tend to have much higher traffic than blogs with a lower
amount of posts.
Now you are beginning to understand the real power of blogs and
blogging.