Corporate Blog Basics
What is a corporate blog? Blogs - an abbreviation of 'weblogs' -
started out as personal spaces on the web. Today they are
published as micro sites and are being used by companies as a
communication tool. They reflect the thoughts and opinions of
the author. They can be written by the CEO or someone within the
organization. Blogs should be updated regularly at least three
times a week. Are characterized by frequent updates, an informal
tone and many links to other blogs and web sites. A corporate
blog is intended to assist in reaching the goals of that
business. As published in expansionplus.com about corporate blog is really worth
reading. Why should you business blog? Business blogging helps a company build a profile and
become a thought leader . By offering your opinion and sharing
your knowledge, you will position yourself and your company as a
thought leader in your industry. Media Relations Imagine having
a feed of your blog posts and industry briefings that goes
directly to interested journalists. 98% of journalists start
their research online and they are watching corporate blogs for
stories in the making. Improve your Customer
Relationships Markets are conversations said the authors of
Cluetrain. A corporate blog creates an informal environment
where you can elicit feedback and comment from your public.
Having your CEO blog puts a human face on your organization and
encouraging your customers to speak back leads to fascinating
insights. Fast Response Surveys Use your corporate blog
to run an idea up the pole and see what kind of response you
get. Do people comment? What do they say? Does it get picked up
in other blogs? Do people link to your post? Improve your Search
Engines Rankings One of the best benefits of business blogging
is that it creates a cloud of content. Writing regularly on your
subject will generate increased search visibility and soon you
will be getting search results on all sorts of key phrases that
occur naturally in your writing. As a direct result of starting
a corporate blog one client went from zero page one results to
over 50 in four months.