Corporate Blog Basics

What is a corporate blog? Blogs - an abbreviation of 'weblogs' - started out as personal spaces on the web. Today they are published as micro sites and are being used by companies as a communication tool. They reflect the thoughts and opinions of the author. They can be written by the CEO or someone within the organization. Blogs should be updated regularly at least three times a week. Are characterized by frequent updates, an informal tone and many links to other blogs and web sites. A corporate blog is intended to assist in reaching the goals of that business. As published in expansionplus.com about corporate blog is really worth reading. Why should you business blog? Business blogging helps a company build a profile and become a thought leader . By offering your opinion and sharing your knowledge, you will position yourself and your company as a thought leader in your industry. Media Relations Imagine having a feed of your blog posts and industry briefings that goes directly to interested journalists. 98% of journalists start their research online and they are watching corporate blogs for stories in the making. Improve your Customer Relationships Markets are conversations said the authors of Cluetrain. A corporate blog creates an informal environment where you can elicit feedback and comment from your public. Having your CEO blog puts a human face on your organization and encouraging your customers to speak back leads to fascinating insights. Fast Response Surveys Use your corporate blog to run an idea up the pole and see what kind of response you get. Do people comment? What do they say? Does it get picked up in other blogs? Do people link to your post? Improve your Search Engines Rankings One of the best benefits of business blogging is that it creates a cloud of content. Writing regularly on your subject will generate increased search visibility and soon you will be getting search results on all sorts of key phrases that occur naturally in your writing. As a direct result of starting a corporate blog one client went from zero page one results to over 50 in four months.