How Using Blogs Can Help Your Online Profits
Just what is a blog and why should you use one? A blog is an
online diary or journal where you can post your thoughts,
opinions, articles or anything at all for that matter. What it
really is is a 'web log', and that is where the term 'blog'
comes from.
Why should you use one for your business? Well first of all
search engines love content. They especially like new and
frequently updated content. So updating often will help get your
site indexed in the search engines. You are also able to notify
the blog directories when you make an update, and this will help
get your site spidered much more quickly.
So will this help you make money from your blog? It is another
tool in your arsenal. Used well, it can certainly help you make
money. There are millions of blogs online and growing daily. If
your blog becomes popular, you will gain a lot of inbound links
from other sites. If you are an expert in your field and post
informative, newsworthy, thought-provoking or even controversial
posts you will benefit from traffic sent by others who think
their own visitors would benefit from what you say.
There is also software available to automatically generate
hundreds of pages targeted to specific sets of keywords. RSS
feeds can be used to display your blog on other web sites, and
this gives you an inbound link back from them. If your site gets
used as content for the automatically generated pages this will
also result in inbound links and potential traffic for you.
These inbound links and updated fresh content will help you
achieve higher search engine rankings. This will translate into
more traffic and potential sales. You can also display ads on
your blog targeted to your content and get sales in that way
also.
Blogging is here to stay so it would be foolish not to consider
using it. A lot of marketers are now using their blog as a
'newsletter'. Because of the problems delivering newsletters by
email, due to spam filters blocking them, it is easier to send
an email to their lists advising them there is an update on
their blog.
So you can see that is indeed possible to generate money from
your blog. Especially if you are an expert in some niche area
and gain a reputation for that. It will also help people to get
to know you, as you can be more candid and informal in your
blog, building up closer relationships with your readers.
Another major benefit is that readers can post comments. From
these comments you get to know your readers better also, and
could identify possible areas where they need help or
assistance. This would help you see recurring themes which could
profit you greatly if you come up with solutions for which you
now have a readily accessible market waiting for them.
In summary, it is well worth the time and effort into starting
your blog. Let it be another area of your main business,
supplementing and assisting it. Keep it alive with daily posts,
read all comments and the bonus is that you can certainly profit
from it, both financially and as a way of building trust with
your readership.