What is Graphic Design and How Can It Help My Business?
Graphic design is an art and for professional results you should
be utilising the skills of someone that can demonstrate relevant
experience in the field of design, advertising, typography,
print and the use of colour. Desktop publishing is not graphic
design.
It is important that your advertising materials should be well
designed to create the initial visual impact before the user
reads the information or explores the website.
As the number of companies, products and services increase, an
effective eye catching design is a critical element for
marketing your business. An innovative design will help
differentiate your company from the competition
A professional qualified graphic designer should take an
individual approach to graphic design and with each clients
project should produce strong creative designs appropriate for
that business or service.
Graphic design done for print can be adapted for use on the web
and CD ROM which means you can have strong corporate branding
throughout your range of advertising materials.
High quality graphics for print should be processed by a highly
regarded professional printer, one who has demonstrated that
they can consistently produce high quality printed materials.
Don't cut corners and for the sake of saving a few pounds use a
printer that will not do the graphics justice.
Do you need to consider branding & image for your companies
materials? Brands are not just for big companies, they can also
make smaller businesses stand out from the crowd and can play a
significant part in helping your business or services become the
first choice for customers.
In increasingly competitive markets, it is important to
establish a strong company (corporate) image or brand which will
give potential new customers a true idea of what they are buying
before they buy it which should make that decision easier to
make for them. Existing customers trust strong brands because
they know exactly what to expect and they will keep coming back
to you.
If you want to build and manage a strong company brand or image
you will need to convey a consistent message to your customers
in all ways that you communicate with them.
Strong branding is achieved by a consistency in your marketing
tools of which the following are examples:
Web site, Business name, Names of products or services, Company
slogan, Company logo, Style and quality of your business
stationery including brochures, business cards, letterheads,
flyers, folders, Product packaging.
It is important that you commission a professional designer to
obtain good quality visual images - photographs and graphics,
which will ensure that your marketing materials have maximum
impact.
A professional graphic design service will provide high quality
graphics which can be adapted for use on your website as well as
in all your printed materials such as business stationery,
letterheads, business cards, brochures and flyers. High quality
graphic designs can also be used on your large conference boards
and to build interfaces for an interactive CD Rom which is
becoming a more popular way of distributing information about a
companies products or services.
graphic design
Edinburgh and web design
Scotland