The Quiet Revolution In Matrix Marketing
The key elements of matrix marketing have always SEEMED like a
great way to create a successful perpetual income. But whenever
that blueprint has been transferred to real life, some
unforeseen element causes it to fail. Why?
That's the question Thom Thompson of Our Power Forced Matrix
(OPFM), asked himself. Before he began OPFM, he was an
instructor in internet marketing and knew more about the
dynamics of successful marketing than most gurus. He, like so
many others, scratched his head at the theories, seaching for a
clue to the matrix puzzle.
BACKGROUND Matrix marketing is another term for Multi-Level
Marketing (MLM), the pyramid-like concept of expotential growth
that occurs when a company offers incentives to those who bring
in new marketers. Marketer -A-, for instance, earns a percentage
of the income for every other marketer that joins the sales team
through him or his links. Those marketers become his "downline."
They, in turn, bring in others and the downline grows, creating
a "matrix".
To help the matrix grow, it is common for MLM's to include a
FORCED aspect to this plan. That is, once a marketer bringS in
so many other marketers (usually between 2-4), anyone else they
bring in will automatically go UNDER one of THEIR downlines,
thus FORCING the matrix to grow. This is done to even the
playing field, so that stronger marketers can help their weaker
counter-parts get started, as well as to ensure even expotential
growth.
THE PROBLEM The main difficulty with this concept has always
been that only those on the top levels earn a sizeable income,
while those at the bottom earn almost nothing. Compounding the
problem is that, those at the bottom often NEED a good income in
order to invest and have any chance of success at all. Without
that investment, the matrix's growth often slows to a crawl, if
it doesn't die out altogether. This is one of the factors that
has caused dot-coms to perish in the past.
THE FLIP FIX Established marketers have come to realize that
this problrem directly impacts their own success. Despite having
brought in, perhaps, 100 people, if the majority of those
marketers don't succeed as well, their own efforts have been
wasted.
Understanding this has even prompted some aggressive marketers
to offer a "matrix flip" in which the upper level marketers
willingly GIVE UP their own position (and, yes, income) to the
bottom levels, in order to support their efforts and,
theoretically, ensure the continued growth of the matrix. This
has had some success, though it usually falls short of the goal
either because the matrix itself is not large enough to support
such a flip, or those that flip to the top do not invest their
new-found money properly. Plus, once the flip is done, what
then? One or more of these factors has caused flips to fail in
the past.
Until now.
NOW In October, 2005, Thomas Thompson quietly unveiled a new
concept in forced matrix marketing, one that adds several key
elements that have never been attempted in the past. By doing
so, he has begun a quiet revolution in one corner of the
internet. One that, some believe, may even change the nature of
affiliate marketing as we know it today. Already, in less than 3
months, his plan is spreading like wild-fire and has grown to
include over 20,000 marketers. What has he done?
He's added two elements to the Forced Matrix concept: 1) THE
TEAM CONCEPT: This, in and of itself, is nothing new. But
coupled with the Forced matrix becomes a "force", if you will,
to be reckoned with. Rather than the marketers being anchored to
any one program or product, this group works as an INDEPENDENT
TEAM and will continue to be so. Plus, the entire OPFM group is
committed to working as a group through multiple programs. In
fact, the matrix is designed with this committment.
Because of this, the group itself becomes an incredibly strong
marketing force.
2) MULTI MEGA-FLIPS Being independent, the group can work
together and, as they move from one program to another, create
their own "flips". By doing this, and requiring all members to
commit to all programs, the OPFM virtually guarantees that
EVERYONE will end up at the top of at least one program.
These two factors, more than any other, insure that the group
WILL be self-perpetuating and profitable.
This explains the group's explosive growth. But the growth
itself has added another bonus that even Thomas Thompson hadn't
envisioned.
The team's size, alone, has attracted the attention of many
internet companies who need a powerful marketing boost. This,
then, becomes a third factor that further insures OPFM's
perpetuity. In the classic "nothing succeeds like success"
philosophy, companies are lining up, vying for position in
future programs, even offering the group special incentives that
only THESE marketers will enjoy.
WHERE WILL IT END? Just as most internet companies evenutally
developed MLMs once the concept took hold, copycat marketing
groups will inevitably spring up to match the OPFM concept. But,
being the first it is doubtful others will be able to match
their impact. Still, with these copycats, it won't be long
before a normal part of becoming an internet marketer includes
being a part of one group or another.
And, too, since this concept is ideally suited to offering
relatively quick success, it also promises to give the online
marketing world a much needed infusion of new marketers who,
because they can rely on their income, will realize the dream of
working online.
In short, a quiet revolution has begun in the internet marketing
world and Our Power Forced Matrix started it.