How to Boost Your Affiliate Sales with Press Releases
The best way to boost your affiliate sales is to create
something original and let people know about it--break out of
the "me, too" crowd and do something different.
There is a common misconception among affiliates that they are
"stuck" with the marketing materials the product owners provide,
and unable to do anything of their own.
This is, by and large, not true. If you're not sure, ask. Most
affiliate managers will okay outside materials if they can see
them first.
Your first step is to create a free report. This sounds like a
monumental task, but my own free report, "Ahead of the Pack,"
available at my web site, shows you how easy it is.
The easiest way to write a report is to compile a list of 5 or 7
tips, and write a few sentences on each one. If I were an
affiliate for a book on resumes, I might write "5 Tips for a
better resume." Then I'd use the report to lead to my web site
selling the resume book.
The next step is to set up a way to capture email
addresses--either by offering the report as an autoresponder
series or by requiring signup to your newsletter to download the
report. Tips reports work very well as autoresponder series, and
you can follow up periodically.
Finally, let people know about your report using a press
release. My free report "Power Press Releases" makes this super
simple.
Basically, you need to write Who (the person who benefits, not
you), what (the free report), when (available now), where (at
your web site), why (why this report is available) and how (how
it provides the benefit).
I realize time is scarce, and people who don't write for a
living often think it's much harder than I do. But I can almost
guarantee that if you sit down and write a quick report and
publicize it with a release distributed by the top free
distribution services, you will make more affiliate sales and it
will more than make up for the time you invest.