5 Ways To Get People To Read An Affiliate Sales Page Before They
Even See It
A sales page is only as good as it's ability to keep a person's
attention. Promoting affiliate products presents some unique
obstacles and pitfalls which people fall into every day without
realizing it. Sales copy is everywhere and as more people
compete to promote a single product, the harder it gets.
It has become well known that writing articles, reviews and
personal recommendations are good methods for generating traffic
and sales to both your website and affiliate products, but more
often than not they all have the same tone with nothing unique
or eye-catching. Unfortunately, just saying "this is great" or
"this is the best I've seen" has become so common that it's
right up there with 'banner blindness', which I guess we could
call 'hype blindness'.
People have likely seen ads or articles about the product
already from other sources, so may already have an impression
about it and just need that extra nudge to buy. Some people
don't buy until they've seen it a few times. So, at what point
do they suddenly decide to buy? What is the determining factor?
I believe that the key motivation lies within your ability to
focus their attention, not just capture it. You can greatly
increase the chances of them biting onto your hook instead of
the other guy's - simply by fishing with better bait.
Here are 5 simple strategies you can use to get people
interested in reading a sales page, before they even see it:
1. Relate to their doubts, fears, needs or wants
People don't start out trusting you (unless they know you), so
it's something you must build through every sentence to convince
them that you're on "their side". One way of doing this is by
relating to their situation. You are essentially mirroring their
own problems in the context of "I" and then showing them that
there is a solution. When you mention specific areas of the
sales page casually that left a big impression on you, it gets
them interested.
Here are some examples:
"I thought it was just another scam at first, but when I read
the part about...."
"I was getting desperate to find a way to get traffic to my
site, so when I read...."
"I had invested so much into my web business already but when I
saw..."
"I thought I knew everything about super widgets until....."
2. Tell people to look for hints and tips on the page
There's nothing like a little mystery to get people interested.
It's just human nature. Tell them that if they pay close
attention, they'll pick up on some tips.
For example: "If you read carefully, you'll easily pick out some
of the secrets from this ebook...."
3. Tell them what to read!
Instead of just listing benefits, focus on key areas that make
the product stand out and address the reader's interest. You
could actually write a number of articles based on a single
products different features. (More on that concept later)
Example: "The part that got my attention was....." and "Read the
part about ....... and you'll see what I mean."
4. Tell people they can get something for free
They don't know there's anything free on the page until they
either get there or you tell them. This is compelling way to get
them to click and start looking for the goods!
Example: "Don't forget to look for their free widget tips
newsletter....." or "When you visit, look for their free magical
widgets guide...."
5. Promote time-sensitive offers
This is usually good at the bottom of an article or review as an
extra push in the right direction. I wouldn't make too big a
deal out of it though. You don't want them to feel pushed by
you, you want them to push themselves to a conclusion.
Example: "Right now they're offering the big book of super
widget success up until next week, so I grabbed my copy
yesterday...."
It all comes down to writing in such a way that it compells
them to read the sales page and pay close attention to what it
offers. If I can sell them on the sales page, I know I have a
better chance of selling the product.