Google Ad programs
Several advertisement programs for both advertisers and
publishers are in the internet market but Google's Adsense and
Adword programs are unique and affordable. The very concept of
having two complementary programs from the same company
generates lot of trust and value proposition for the
shareholders.
AdWords program Adwords is Google's pay-per-click advertising
program whereas Adsense is a publisher program. Google AdWords
ads connect you with new customers at the precise moment when
they're looking for your products or services. The Google
Network reaches more than 80% of Internet users.* (*Media
Metrix, December 2003 )
With Google AdWords you create your own ads, choose keywords to
help us match your ads to your audience and pay only when
someone clicks on them. You have complete control of your budget
as you only pay when your ad is clicked on and you can set your
very own daily limits for what you are willing to pay. There is
no minimum budget or locked in time that you have to run your
campaign. You choose the keywords you want to target, so you get
targeted traffic from your ads - people who are looking for
specifically what you have to offer. There are various tools
like keyword builder to help you build adwords and very
user-friendly reports to track the progress of your keywords and
improve them to generate desired results over the time. In the
end, you get good quality traffic, better sales and positioning
in the Internet market. And above all, Google's quick, friendly
and knowledgeable support is truly one of the best customer
support one can find. I know all that sounds pretty similar to
other pay-per-click programs, but now let's take a look at the
other side i.e. AdSense program.
AdSense Program Google AdSense is a fast and easy way for
website publishers of all sizes to display relevant Google ads
on their website's content pages and earn money. Because the ads
are related to what your visitors are looking for on your site
-- or matched to the characteristics and interests of the
visitors your content attracts -- you'll finally have a way to
both monetize and enhance your content pages. It's also a way
for website publishers to provide Google web and site search to
their visitors, As a website operator, you can choose keywords
for the AdSense program that are relevant to the content you
provide. The keywords will draw in relative advertisements to be
displayed on your website, things that your browsers are
interested in, which adds value to the information provided to
your visitors. When your website visitors click on a Google Ad,
you gain revenue from that click. Providing high quality,
relative content is key to making money with AdSense. Now Google
has started special Adsense program for its blog
www.blogger.com. We have been using Google's Adsense and Adword
program for the last three years on more than twenty websites
like www.dhandaulat.com, www.articlesworld.com and we have got
amazing results both in terms of advertisement and publisher
revenues. AdWords and AdSense are win-win propositions for both
potential advertisers and website owners. Advertisers get
targeted traffic to their websites at minimal costs and website
operators make money for having the ads displayed on their
websites. AdWords and AdSense are welcomed additions to the
world of e-business and internet marketing.