Write Articles for Content and Explode Your Business - 7
Advantages
In today's highly competitive internet world, the importance of
attracting highly targeted traffic to your website can't be
overemphasized. Routing web traffic to your site can be your
only means of survival, especially in this cutthroat world of
ecommerce. Getting a high search engine ranking can be very
difficult. Fortunately, there are some website promotion
strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adopt, but most of
these techniques require payment. Nevertheless, there are ways
to promote your website and increase your web traffic without
spending any money.
Writing articles is one of the best promotion strategies you can
use, and probably the most effective. How, you may ask, can
writing articles help improve your web traffic? Here are seven
ways in which it can help explode your business.
1. Reach more people
When you write good articles, it main purpose to share them with
other people. You should post your articles on your website, and
then follow up by submitting them to article submission sites
and e-zine publishers.
By submitting your articles to these sites, you give exposure
not only to your ideas but also to your website. Simply include
a link back to your site in the resource box. With this, you get
free advertising, and a link back to your web site.
Submit your articles to popular e-zines and take advantage of
their popularity. Other sites who find your article relevant
will automaticaly also link back to you. Thus, you increase your
link popularity, which is one of the most important strategies
in search engine optimization. Remember that most people are
looking for information online and by filling this need with
your quality article, you'll reap the benefits of more exposure
and higher web traffic.
2. Free Advertising
Submitting your articles to other websites presents an
opportunity to advertise your website without paying exorbitant
fees. Although you should avoid using articles to sell products,
and just make them informative and useful to your readers.
In addition, by providing relevant articles to your readers, you
are leaving your readers with a good impression of your website.
Good quality content is far better and more effective than a few
lines of ad space. You have a very special opportunity to
presell your product or service to your prospective customer.
3. Gain High Search Engine Ranking
Create a new web page for your article on your website. Optimize
your article to make it search-engine friendly. Use top-ranked
keywords and Meta tags that can give your website a high search
engine ranking. After you publish your new webpage on your site,
search engines will index your new pages if your site,
As you keep adding content to your web site, your search engine
ranking will continue to increase. Remember that search engine
optimized content is the most effective strategy for gaining a
high ranking in search results.
4. Increase Link Popularity
Instead of looking for other sites who would want to establish
reciprocal links with your site, you can simply submit an
article to other sites. When these websites pick up and publish
your article, you automatically get a link back to your site.
Link popularity is one of the factors used by search engines in
determining search engine rankings. Make your article especially
useful and appealing, so that more websites will be encouraged
to publish it.
5. Optimize your site for improved search engine ranking
By making your web pages keyword rich, you can further improve
your search engine ranking. Remember that keyword density is one
of the most important factors that search engines use when
determining the page rank of each web page.
Avoid the temptation of overusing keywords just to gain a high
ranking as this will surely turn off most web surfers. You also
run a high risk of being punished by the search engines.
Relevance and quality are still the most important things to
consider when writing articles and it will be doubly useful to
your site if you make these articles search-engine optimized.
6. Establish Credibility and a Good Reputation
By writing excellent, original and relevant articles, you not
only give your site exposure, you are also creating a good
impression with your prospects. Encourage more people to visit
your site and do business with you by establishing an impressive
reputation through your articles. Be seen as an expert in the
field and you will ultimately gain more customers eager to do
business with you.
7. Enhance your credibility through references and
testimonials
Certainly, your articles are going to receive feedback and
testimonials when you publish them in e-zines and free article
submission sites. Record these testimonials and comments and use
them as promotional material in your website or in any of your
advertising efforts. Your credibility will be greatly enhanced
and create a good impression on your prospects as well as your
existing customers.
In this highly competitive online world, credibility and trust
are the most important thing you need to attract new customers
and make loyal patrons out of your existing customers. Original,
relevant, and useful articles are important tools you should
utilize to improve and explode your business.
Fred Farah
copyright 2005