Excellent Opt-in Promotions for Traffic Exchange Sites
First off, putting up a page on traffic exchange websites is a
good way to test out how well your Advertisement does before
paying for pay-per-click ads from search engines.
Traffic exchange advertisements have a lot in common with
pay-per-click ads. In a typical session, websites are displayed
for 20-30 seconds, and viewing each website in turn gives you
credits, which you use to promote your own website. Traffic
exchange ratios such as 2:1 mean that viewing 2 websites earn
you enough credits to advertise your webpage once. A long
webpage that takes at least 5 seconds to load is definitely not
good to attract prospects, nor is a webpage full of banners and
text advertisements. Viewers only want to glance through
webpages before the 20 seconds are up and they surf on to the
next webpage.
Some of the traffic exchange sites:
http://www.trafficswarm.com
http://www.clickvoyager.com
http://www.trafficpods.com
http://www.RealDealTraffic.
com
http://www.ClicksMatrix.com
http://www.TrafficG.com
The next question is, should you put up a product for sale?
People don't like being sold to, and they need time to read
through the benefits of a product. Its much too long for them to
do in a short 20 seconds. So the best things to do for a traffic
exchange site is to capture leads or write a compelling headline
to attract propects to read later.
There is a term for pages which load fast, and get responsive
prospects: splash pages. A typical splash page has a headline,
an image, and a link to click for more information. The message
is clear, to-the-point and effective. Even the image sets the
tone as to what audience the Advertisement is targetted to.
Remember this rule of thumb:
"the best headlines qualify your prospect in 6 seconds or
less."
To be effective in attracting prospects, we need to think out of
the box to create our promotional splash pages. Not just any
ordinary splash pages that everyone uses, but what I like to
term creatively-self-made splash pages (or CSPs for short).
Your CSP promotes your USP! That means your unique selling
point. Put a unique, personal twist to your message. Your aim is
to get your message across in 20 to 30 seconds. Here's an
example of a splash page I use to promote a free but valuable
download:
http://zy51fw.active
.ws/phpoptin2.htm
Other headlines or catch phrases might go something like:
"Be different this Christmas, make more money than you
spend"
"Had enough of heaps of marketing guides? Here's an
integrated low-cost solution that works."
Lastly, check out the website below for a list of cliches /
popular sayings that would come in useful:
http://www.westegg.com/clic
he/