AFFILIATE OPPORTUNITY: THE "BAD CREDIT" MARKET
If you are an affiliate, you will want to consider promoting
programs catering to individuals with bad credit. Why? Because
of the tremendous demand!
Millions of consumers have less than perfect credit. In
addition, in 2004 nearly 1.6 million people in the United States
filed for bankruptcy - and that number is expected to increase
in 2005, due to the new bankruptcy legislation that recently
went into effect. In short, this is a HUGE market!
Okay, so we know there's a market - but what products or
services are people with poor credit looking for?
Here are some popular categories: Auto loans, credit cards, home
loans, refinancing, checking accounts, personal loans, and
information products (e-books, membership sites, courses, etc).
If you look at the number of searches done for bad credit
related loans and financing, you'll find that a lot of people
out there are looking for the "right" lender to help them. Many
of them know their local bank would probably turn them down in a
second if they applied for a loan.
They need a lender that specializes in working with individuals
with poor credit... or information that they can use to increase
their credit score so they can qualify for an auto loan, home
loan, credit card, etc. with their local bank. That's where you
come in!
As an affiliate you can direct them to various lenders and
information products - and get paid for it if the person signs
up for the service, or purchases the information product, under
your affiliate ID#!
So where do you find such services and information products to
promote. There are a few ways:
1) Search Engines: Type "affiliate directories" into your
favorite search engine. Next visit the websites you find and
click on the finance, credit or related categories. If you want
to promote real estate related services (i.e., home loans) for
people with poor credit, you could see if they have "real
estate" category.
2) ClickBank: Another ideal starting place is ClickBank.
Approximately 10,000 vendors sell their digital products and
services through ClickBank. In addition, there are over 100,000
ClickBank affiliates.
Once you've signed up for their affiliate program, visit their
Marketplace - you can go to the category "Money & Employment"
and then click on the "Debt" link. It will provide you with a
listing of all of the information products and services you can
promote in the category.
3) Other Popular Affiliate Networks: In addition to
ClickBank, other popular affiliate networks you will want to
consider signing up with are Commission Junction and LinkShare.
To find more affiliate networks, simply type "affiliate
networks" into your favorite search engine.
4) Surfing the Net: Let's say you come across a website
offering a secured credit card which you'd like to promote. Look
for a link (usually near the bottom or top of the website) that
says "affiliates" or "make money", or something similar. If
there is none, email the site owner (they should have a "contact
us" link) and ask if they have an affiliate program.
Hopefully this article has given you some ideas on how you, as
an affiliate, can cash in on the consumer credit trend and
provide a valuable service at the same time - matching
individuals that have poor credit with the appropriate service
or information product that will help them.
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