Why A Website is Very Important to Your Business
Why A Website is Very Important to Your Business
A website offers many benefits for your business.
Benefit #1: Allows you to showcase your unique personality and
add your special touch to a program.
Let's say you're promoting a SUPER DUPER Program, for instance.
If you were to send a prospect directly to your SUPER DUPER
website, they would see the same site that all the other reps
are promoting. There would be nothing special to distinguish
yourself from them. The site is good. But remember, lots of
people already know the "look" of the SUPER DUPER site. Once
they visit your site, they might say "Aaah.. I know that program
already!" and then just close the window! Uhh...that's so bad!
:( How many prospects will you lose by doing this?
You need a place where you can show prospects the BENEFITS of
joining with YOU!
You know, when I was a little, I really hated "History". I went
through several different history teachers but none ever lasted
very long. They all taught me history - history straight from
the same books. History with no fun or excitement. It was so
boring!
But one day, I finally got a very interesting teacher. She
always told me, "Anne, if you score at least 90 on your history
test, I'll give you a bunch of stickers". I was so excited!
Because of the "stickers", I studied very hard! I studied the
same history with the same books. But the teacher got my
attention with those stickers! It was ONLY because of those
"stickers" that I was willing to work with her so diligently!
Now do you see my point? No one usually joins fast or easily
with any program, especially when they have seen the program
several times with the same look! So you must have "stickers".
Having your own website will help you put your "stickers" ( I
mean "concept", LOL :-), in front of your prospects. It can, at
least, make your prospects see "another point" and hopefully
they will love your concept and join with you! :-)
Benefit #2 : Allows you to have your own Domain Name
When you have your own domain name, the address of your web site
will look something like this:
http://www.yoursite.com
On the other hand, if you put up your site on one of the free
servers, the address of your web site will be something like
this:
http://www.somefreewebsite.com/yoursite
Which of these two looks more professional? Which of these two
is smaller and easier to remember? I'll leave you to decide that.
Benefit #3 : Builds credibility among your customers
The only way to make money online is to build up credibility
among your customers. Having an established site makes your
customers feel that they are dealing with an established
business, rather than with some fly by night operator.
Benefit #4 : Allows you to have several email addresses that you
can use for different purposes
You can have multiple email names affiliated with your site.
This allows you to assign different email aliases to different
functions, all of them pointing to your actual email address.
For example, for questions related to the products and services
that you sell, you can have an email address like
sales@yoursite.com. For questions related to the newsletter that
you publish, you can have editor@yoursite.com. For
comments/suggestions about your web site, you can direct your
customers to feedback@yoursite.com or webmaster@yoursite.com.
Having different email addresses for different functions not
only makes it easier for you to filter your email using your
email client program (Eudora Pro, Pegasus Mail, Outlook Express
etc.), but also gives your customers the impression that yours
is a large, established company with whom it is safe to do
business.
Benefit #5 : Helps with Ranking in Search Engines
Many search engines give a lot of emphasis to the home page of a
particular domain, i.e. other things remaining the same, a home
page of a domain will often rank higher for a particular keyword
than any other page.
When you use some of the free hosting services, your index.html
page is the home page of your site, but not of that domain. In
these search engines, your site will find it very difficult to
make it to the top 20 or top 30. Just think of the amount of
traffic that you will lose if this happens.
Also, some search engines are now refusing to spider the web
sites which are hosted by the free web hosts. Can you really
afford that?
Benefit #6 : Easier To Get Listed With Major Directories
When your site is hosted by some of the free web hosts, you will
find it very difficult to get it listed in a major directory
like Yahoo!. Although Yahoo will never admit that it won't add a
commercial site which is being hosted in one of the free web
hosts, in practice, it will be a miracle if you can get your
site listed. Listing your site with Yahoo is difficult enough
when you have your own domain. Don't make your task even more
difficult than what it needs to be!
If you don't currently have a domain name, are you convinced now
that you need one right away?? The small fee that you pay per
year for your own domain name is peanuts compared to the
benefits that you get.