Affiliate Marketing: Characteristics of Super Affiliates (Part 3
of 3)
In part one of this article series on Super Affiliates we
addressed the fact that Super Affiliates are Opt-In List
Builders, they use Autoresponders to market to prospects over
and over, and they use extensive Ad Tracking tools to manage
their advertising campaigns. In part two we examined how Super
affiliates use professionally written content, keyword
marketing, market research, and traffic generation to achieve
Super Affiliate Status.
In part 3 of this article series we will examine the final three
characteristics of Super Affiliates.
Super Affiliates insure:
Customer Satisfaction
When dealing with affiliate programs, it's easy to forget the
most important ingredient...the customer. After all, it's the
owner of the affiliate product, service, or program who
ultimately handles customer support.
If that's how you view this type of process - you drive the
customer to the buy button and you're done - you're missing the
whole point of conducting business online.
Just like the owner of the affiliate program, your main
objective should be customer satisfaction. Why? Because a
satisfied customer is a "lifetime" customer. Not just for the
affiliate product, service, or program, but for YOU as well.
Super Affiliates are:
Super Salespersons
I know, I know. There are few people who actually LIKE to sell
something. It's not the product, service, or program I'm
referring to this time. It's your self!
That's right. Just like any other online business owner, you
should seriously concentrate on building your own solid
reputation. In other words, you need to "brand" yourself. In
doing so, you'll be developing relationships that will endure
for as long as you conduct business.
So even before you think about selling something online, think
about how best to sell yourself. Trust me, it's the highest
amount of leverage any super affiliate can possess.
Super Affiliates use:
Personal Product Recommendations
This might be last on the list but I can assure you, it's THE
most important aspect of being a super affiliate. Basically, the
rule is...
Don't even think about promoting ANY product, service, or
program until you've personally used or tried it yourself.
Oh sure, you can easily fake it... write a glowing testimonial
or recommendation based purely on the existing sales copy. Let
me ask you this, what happens when a potential customer asks you
specific questions about the benefit you personally received by
using that product? At that point, you have two choices...
1. lie about the results you've achieved
2. admit that you've never used the product Either way, you're
putting you entire business reputation - your all-important
credibility - at risk. No matter how much you might be tempted,
don't do it. If the product is good enough for you to seriously
promote, then it's definitely good enough for you to purchase
outright yourself.
And there you have it... the primary characteristics that all
super affiliates possess. Follow their lead and I guarantee that
in no time at all you'll be experiencing a substantial increase
in affiliate sales.