Promote Affiliate Programs Through Your Own Google Adwords
Campaign
Did you know that Forbes magazine has reported that pay per
click ad sales are expected to increase to at least an
astounding $8 billion by the year 2008? Pay per click though
still unfamiliar to many, will be around for a very long time.
One of the search engine giants to capture a lion's share of
this market is Google through its Google Adwords service. A few
ebooks like Google Cash and The Definitive Guide To
Google AdWords provide basic and advance knowledge on
releasing the incredible power of pay per click campaigns
especially as this applies to businesses and affiliates around
the world. Big businesses are still the largest group to benefit
from incorporating pay per click in their advertising budgets
but, home-based businesses and affiliate program promoters can
benefit too if they understand how to use this tool.
Pay per click search engines provide a way for you to basically
buy your way to the top of search results for any keyword you
wish. Pay per click advertising works thru a bidding process,
and your ads appear in the results pages of search engines such
as Google, Yahoo, Ask Jeeves. With Google Adwords you bid on the
keywords you want to focus your ad on. For example if someone
were searching on "gourmet coffee", if you're the highest bidder
for "gourmet coffee" you receive top placement for that phrase
and depending on the search engine, the top 3-5 bidders for that
phrase also receive placement on the first page of unpaid search
results.
With Google Adwords the "ad campaign" is everything. When you
sign up with Google Adwords you have unlimited campaigns at your
disposal. I enjoy promoting affiliate programs and in the past I
spent a lot of time deciding which keywords I would bid on to
attract buyers to my affiliate programs. The only tool I use
right now is Ad Word Analyzer which saves tremendously on
time and gives me an overview of my keyword and/or keyword
phrase as it was searched on the top two pay per click search
engines Google and Overture (now called Yahoo Search Marketing).
Now that you've done your research and you've collected your
keywords and/or keyword phrases, you'll need to open an Adwords
account.
1. To do this go to https://adwords.google.com/. There is a one
time sign up fee of $5 and your username and password are
emailed to you.
2. Now you can log into the system and select "create a new
campaign". Give your campaign a name that will also allow you to
create multiple campaigns.
3. Before creating your first ad, I recommend that you print out
Google's set of guidelines, ebooks such as Google Cash cover
this area as well. Since most of you are probably promoting
affiliate programs, it's important that you notify Google of
this by simply adding "aff" at the end of your ad text.
A few tips to keep in mind:
a. To keep your ad targeted, make sure your keyword or keyword
phrase is in the headline.
b. Put your keyword or keyword phrase in the text of your ad.
c. In promoting your affiliate program, make sure you're linked
directly to the owner's website thru your affiliate link so that
you'll get the credit and the cash!
Now you can submit your ad and start tracking your campaign over
the next few days. If you're not happy with your ad's
performance you can make changes such as targeting other
keywords or increasing your bid a little at a time. Adwords is
flexible in allowing you to make changes within Google
guidelines of course, to make your ad campaigns successful.
Pay per click is here to stay and it offers a high level of
assurance that your ad is reaching your targeted audience. With
the proper management and a clear vision, pay per click
specifically Google Adwords, can provide you with well targeted
and economical advertising on the internet.
As mentioned earlier pay per click ad sales are expected to
increase to at least $8 billion by 2008, with Google Adwords,
the right resources and a little effort on your part, you can
also benefit from this increase and find yourself with a
significant supplemental income each month or a fulltime "leave
my 9-5 job" income. The sky is truly the limit with pay per
click.