How to recruit affiliates!
It might have been Vince Lombardi or some other famous coach who
said, "There is no "I" in team!" (I was too lazy to look up the
source of the quote) I think that this is as true in business as
it is in sports. Especially in a business like ours, where we
recruit many affiliates who are new to the internet, new to
business, new to computers... You get the idea. And yet due to
the nature of what we do, we must rely heavily on these new
folks, or our stay at home jobs will definitely fail.
As a result of this, we must all reach out to our new affiliates
and work with them to become successful. I have always loved
business in general, and when I learned how to make a sale or
earn a profit, I guarded what I had learned and kept it as a
closely held secret. In the affiliate marketing business, that
type of mindset is a deadly mistake.
Remember, that we rely on our down line affiliates for our
income in many ways. When one of our affiliates makes a
purchase, we earn a commission. If you are the Team Leader, you
also earn a small commission on the same purchase. So, if an
affiliate never earns a commission, how long do you think they
will remain in the game? They will get discouraged and quit!
We learn things from our leaders about how to make a sale, how
to generate traffic to our gateways, how to build a successful
stay at home jobsite, etc. Unless we share what we have learned
with those who rely on us, how will they ever succeed? Why would
they be motivated to remain active or to make a purchase or sale?
Give your knowledge freely to your affiliates, and they will
strive to emulate you in many ways. You may be modest, and feel
unworthy of this emulation, but you are worthy! When you share
your knowledge, your affiliates will not only become more
active, they will become your friends and colleagues.
This concept of sharing knowledge is contagious. It won't take
very long for you to begin reaping the benefits in the form of
increased participation within the team and larger commission
checks for everyone involved.
Here are a few of the areas that you should concentrate on. They
apply equally regardless of the affiliate program that you are
trying to promote.
1. Communicate Effectively All written communications should be
short and concise. Once you learn how to write effective sales
or follow up letter that gets results, share your findings with
your team mates.
2. Organization With the massive amount of Email that we
receive, it is important to learn how to keep things organized.
A lost message can easily cost you a sale, and it is the same
with your affiliates. Once you have an efficient filing system
in place, pass it along to your team mates.
3. Motivation In my stay at home job, I offer several rewards to
stir interest and promote activity on my team. This is something
that I learned from my team leader, and it is one of the things
that pushed my business into the profit mode. I teach this
technique to any affiliate who wants to learn. Free E-books and
newsletters are a terrific way to reward someone. I also help
them to build their down line directly, by assigning prospects
to them when they take a positive action. This keeps them
interested, and helps to stabilize their income a bit.
4. Marketing Strategy Many new affiliates jump into the stay at
home job market without any knowledge of what it takes to build
a business. At one time, I was in the same boat, and it was very
discouraging. My Team Leader was extremely generous with his
knowledge and experience, and taught me how to build a Website,
how to exchange links, how to publish an article and a mountain
of other things that I had no knowledge of when I started. I do
the same things for my team mates.
If they decide that they want to use a different strategy than
me, I support them in that, as well. That means that I had to
get a quick education on other methods of marketing so that I
could steer them in the right direction.
There many other facets of my business that I share with my team
mates. I always hated the "I've got a secret" mindset that I ran
into in the business world. By avoiding that mindset, and
actually doing the exact opposite, I have been able to build a
successful stay at home job, and help a lot of new friends to do
the same thing.