Are Resale Rights Products Profitable?
Are Resale Rights Products Profitable?
Whoever claimed that poor people would profit in the internet
era, was absolutely right. Nowadays, almost all households
around the world are connected to the information superhighway,
or at least have connection access in schools, offices, cyber
cafes or other public places.
Connection is established via either broadband or dial-up, which
makes understandable the increasing number of vendors
commercializing tangible and intangible goods, and even their
intellectual property through new schemes including resale
rights products.
During 1999, 17 million American households were shopping
online, generating online retail sales of 20.2 billion dollars,
and it was estimated that 7 million consumers were making their
first online purchase. By 2004 the number jumped to 49 million
households spending 184 billion dollars online. With this number
of consumers it is not hard to resell products with resale
rights and expect profitable results.
The Internet is a kind of counterweight: giving the same access
to information to all surfers regardless of their gender, age,
religion, social status, nationality, or any condition. The
amount of money shoppers spend online will increase
significantly over the next few years with the online retail
industry reshaping according to the users' needs.
Retailers and resellers sell all types of tangible and
intangible goods, simultaneously through multiple retail
channels. From stores to catalogues, call centers, interactive
TV, mobile devices, online catalogs, email campaigns and
websites.
InfoProducts
Most popular among all those goods is perhaps the reselling of
infoproducts as they are the most profitable. The low costs of
reselling the goods and the immediate access to all those
potential shoppers make it almost a sure thing that profit can
be made, if done right. It is after all, a business that can be
run with low administrative needs or additional costs.
The additional benefits of resell rights products gives
resellers the opportunity to get back the money they spent on
the goods with one sale made and the subsequent sales become
100% profits.
Although there are many scams, and get-rich-quick fraudulent
schemes, many organizations have evolved denouncing those
activities and they keep evolving day by day to grant
confidentiality in the purchase and resale of online goods.
Reselling intangible products is a real opportunity for serious
vendors, merchants, memberships, developers, entrepreneurs or
common people exercising their reselling rights.
The opportunity is potentially profitable because people only
need basically a computer and access to the internet. For those
who use both of them on a daily basis, this activity does not
cause extra costs and makes the current scheduled expense more
income-producing.
The seeking of the golden opportunity starts with the analysis
of these resale product opportunities. You need to find those
products offering resale rights as well as the info suitable for
your potential shoppers, in addition to the tools to customize
the resale rights to your name, and the proper guidance and
commitment to your objectives.
According to Forrester Research, to remain competitive in what
they call the "Post-Web" retail industry, a striking balance
between product offering size and profitability will be the key
to keep internet sales growing year after year. Setting your
goals and the customers you want to reach may help you to define
not only the products you want to resell, but also the amount
that you may earn through this activity.
Software Products
It is a fact that software products have much higher price tags
than e-books, which means you can generate more profits per
sale. But many people just want information, not to learn how to
operate new programs or computers systems. Both goods are
profitable resale products, both may include or may not include
full resale rights or partial resale rights, but the key to
success in making money is choosing the right product for the
right audience, and promoting it.
You may resell products that literally save humanity or simply
help others to achieve a success. Or even teach a specific
subject.
You may obtain products with full master resell rights, and at a
low cost permitting a huge margin of profits. But none of this
will be worth anything if the world isn't aware of your
products.
People who want to resell products must not fail to promote
them, either through their own websites, via an mail signature
file, or via email campaigns without spamming, or just simply by
using the tools that usually come with their resale rights
products.
Yes, resale rights products can be profitable if you use some
creativity and put together a package that is different from the
competition's. Resale rights prodcuts are currently the rage,
but extremely competitive.
If the product you buy comes with a premade sales page, use it
but change it enough so it can't be compared with the
competition. Your offering must stand out.
And remember to promote creatively. Having the offering just
sitting on your web site will not get you many sales. You must
actively promote, if you want to take advantage of the
profitability potential. Of all the methods to use, joint
ventures has the greatest potential. We'll talk more about it
another time. Good luck.
by Fred Farah
copyright 2005