Your Front End
While surfing for traffic or browsing your safelist emails, you
are sure to have noticed the very large number of networkers
promoting similar, if not identical, programs. Empowerism and
Profit Rally are everywhere, as are health related and telecom
based MLM opportunities. This is an incredibly competitive time
for net marketers. It's difficult to stand out among thousands
of other people when everyone is promoting basically the same
thing, albeit in slightly different "packages".
Two years ago, a networker could collect daily sign-ups for
their favorite biz-opp by simply driving lots of traffic to a
nice splash page. While splash pages are still a highly
effective form of advertisement, they are less likely to pull
sign-ups directly into an opportunity.
Disclaimer: I am not saying you can't build referrals directly
through a well built splash page. I am only suggesting that it
is more difficult in the year 2005 to grab a surfer and bring
them directly into your opportunity than it was in 2003.
We network marketers can be a stubborn lot. Why would we want to
join someone else's health related MLM when we are already
promoting a very similar program?
Or, from another perspective:
Why would a surfer, who has seen 100 ads for Profit Rally in the
past hour of clicking, decide to join from your splash page
instead of any of the previous 99? Sure, it could happen. But
are the odds of catching that stray surfer good enough to wager
your time and/or money on traffic credits?
"Aw Tim. You're full of it. I get loads of active, paying
sign-ups into my opportunities every day directly from my
adverts."
Fantastic. Thanks for stopping by. The rest of this article is
for the folks who are frustrated from clicking their butts off
and falling short of any kind of decent results.
In these highly competitive times, a smart network marketer will
employ a free front end product or service that allows him/her
to meet prospects and share information without coming across as
just another cyber recruiter. This "front end" can be anything
of value that allows you to make and maintain contact with other
networkers. The idea here is to avoid "pitching", and simply
give them something they can use and enjoy. Build relationships
with people through your front end, and the process of building
mutually profitable networks will take care of itself.
Here are just a few examples of front end products you could use
to help you network.
- Host your own forum. These resources are very popular, and
they are a terrific way to meet like minded people.
- Run your own safelist or banner exchange. This is an easy way
to attract a fairly large number of people, because you will be
offering a valid form of promotion.
- Build and advertise a resource site that reviews and
recommends your favorite marketing tools and resources. Run a
mailing list from this site, so visitors can stay informed of
any updates or changes you make.
- Start a Yahoo group. It doesn't have to be another "marketing
experts" type group. It can be focused on any aspect of this
business you feel comfortable with.
- Set up your own chat room and advertise weekly or monthly
conferences. You might even think about lining up some cool
guest speakers to add some appeal to the events.
By focusing all your promotions on a strong front end product,
you can build a large list of contacts and promote any number of
programs passively on the "back end". This approach will
separate you from the mass of desperate clickers, and put you on
the road to quality networking.