Multiple Affiliate Sites Means Multiple Revenue Streams
You hear lots of stories these days from people who have struck
it rich through affiliate programs. Often times, an entrepreneur
creates a unique affiliate site and markets it well, bringing in
a huge audience and an even bigger income.
While this happens all the time, usually a single affiliate site
alone will not make you rich. Most super affiliates subscribe to
what I call the "Rinse And Repeat Process." After they operate
an affiliate site that is successful, they make another site on
the exact same subject and do it again. And again and again
and... you get the idea. It is not uncommon for an affiliate
marketer to have dozens, even hundreds, of sites on the exact
same subject.
These super affiliates enjoy an increased market share compared
to an affiliate with only one site. A smart SEO (Search Engine
Optimizer) marketer can often have several sites in the top 10
of the search results.
I prefer making complimentary sites, rather than exact replicas.
This allows you to share traffic between your sites. For
example, your affiliate site which promotes flowers could refer
customers to your chocalote candies site.
Multiple sites on different subjects make up a diverse web
portfolio. If you have several sites promoting different
subjects or merchants you are limiting the risk of losing
significant revenue if the genre fades or the merchant goes out
of business. Do not put all your eggs, or revenue streams, in
one basket.
Avoid these pitfalls.
Do not make a new site until your current site is fleshed out.
Is there sufficient content? Have you filled your advertising
space? Are there any products or services you can offer your
visitors, either yourself or through an affiliate program?
Avoid cookie-cutter sites. Too many affiliates throw up a site
instantly by throwing up one of their exisiting sites and
changing a few words here and there to match the subject of
their new site. This is likely to get filtered by some search
engines as being "duplicate content," leaving potential referral
commissions hanging in the ether.
Make sure you do not use templates provided by the merchant or
standard templates from a software program. That's because
you're competitors are using them too. Depending on the industry
and merchant, you could have hundreds of competitors all sharing
the same template as you, which could trigger the duplicate
content filter. Besides, you want to stand out from your
competitors. The last thing you want to happen is to lose a
referral commission because your site reminded the consumer of
another site which didn't have what they were looking for.
Don't leave your sites behind. Many affiliates do not maintain
their websites, preferring to spend their time making new sites.
That may seem wise on the surface. However, search engines are
beginning to reward sites that are current and active. They do
this by measuring how often content is added or updated on your
site. Sites that are not maintained will fall in the search
rankings and more active affiliate sites will position
themselves at the top. Besides, consumers want to know someone
is home. Encourage repeat visitors by maintaining your site.
How can you build new sites while continuing to maintain old
ones? If you don't have the necessary time, consider hiring some
help through an online freelance site. They are surprisingly
inexpensive. Or hire a local student to handle trivial tasks
while you build your affiliate sites.
Build multiple sites the right way and enjoy your multiple
sources of income!