Marketing One Web Site With Perpetual Marketing
I describe perpetual marketing as a large number of people
promoting one web site so they can all receive the traffic
generated by each other.
For example, you decide to create a free ebook that you will
give away to your web site visitors. You ask a large number of
e-zine owners to give away the ebook in exchange for their ad in
the ebook. You can just ask them to link directly to your web
site when they promote the ebook for marketing. You, of course,
will have one of your own ads on that web page that you will
also be marketing.
Let's say you get 8 out of 20 e-zine owners that agree to
giveaway the ebook you are marketing. The 8 e-zines total
subscriber base is 75,000.
Now, you can ask more e-zine owners if they would like to
promote the ebook in exchange for an ad inside the ebook. This
time you can say, you already have 8 e-zines already promoting
the ebook with a subscriber base of 75,000.
The next group of e-zine owners you ask will be more tempted to
promote your ebook because there is a greater chance they will
receive a lot of traffic from the deal. It's win/win situation!
Do you understand the power of perpetual marketing? You could
have 20 or 30 e-zines promoting your web site at no-cost, very
quickly! You could create a new, free ebook every month and
repeat this marketing process.
This isn't the only way to use perpetual marketing. You don't
just have to contact e-zine publishers you could do the same
with web site owners. You could use a total monthly visitor as
motivation.
It doesn't have to be just an ebook either. It could be a
contest you're holding on your web site. You could place the
other web site's ads on the contest page in exchange for them
promoting the contest with this marketing.
These are only a few ways to use perpetual marketing. You could
use your own imagination to create new ways to use perpetual
marketing that will increase your traffic and sales.