Promoting your Business Website - Where to Begin?
Website promotion is certainly a main focus of all business
owners and their respective Web sites; however it is not
something that happens overnight. This is because once you have
a new Web site it takes a bit of time before search engines
upload your URL and it becomes part of search results. Also,
while your Web page might be returned in the results of free
search engines, it will still not relate to the amount of
traffic you want. As a result, there is one particular way to
increase traffic to your Web site that is inexpensive, and that
is web site promotion through newsletters.
Many newsletter editors online are looking for new information
from new business all the time. However, they generally do not
want to pay for the article you write but rather prefer to trade
a byline or a small advertisement for your business or web page.
As a result, all you need to do is spend a few hours writing a
newsletter that discusses a relevant topic and that also has a
plug for your web page. This is a way for you to quickly get the
word out about your web page as well as increase traffic and
business while you are waiting for the search engines to get
your information in the system and part of the search results.
Finding newsletter editors online that need information
submitted and will allow you to trade a newsletter for an
advertisement plug is not difficult and all you need to do is
search your favorite search engine. However, whatever newsletter
editor you are writing for, you will want to make sure its
subscribers are part of your niche or it might not prove very
successful for you.
Make sure, however, you do not transfer the copyright of your
article to anyone, but only grant the right to print your
newsletter. By doing this, you can submit this one newsletter to
multiple ezines and the like and reach many more potential
subscribers than you would with only one. Also, it saves you
time because you do not have to write new newsletters for every
ezine.When you write the resource box for your advertisement,
make sure you include your entire web site address so
individuals can simply click on the address and be taken
directly to your page rather than having to cut and paste. The
easier you make it, the more individuals will take a look at
what you have to offer. Also, you might consider using different
advertisements from time to time in order to rate which ones are
most productive at getting individuals to actually click on the
link. The one that generates the most traffic is certainly the
one you want to use, however you will need to play with your
advertisement a little in order to get it just like you want and
have it generate the most traffic possible for your new web site.