When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an
important part of any campaign. Companies work hard for their
name to be recognized as a quality organization and a leader in
their field. Companies will defend any action they see as a
negative to their brand. They do not want unauthorized third
parties to advertise their products, because they may do it in a
poor manner which will generate negative consequences for the
quality of the company