Will the Online Quiz Make the Old Fashioned Printed Quiz
Obsolete?
Q. Can you tell me the benefits of publishing an online quiz
versus a printed one?
A. Well, the first benefit of publishing an online quiz that
comes to mind is the fact that it's an outstanding way to drive
traffic to your web site. People love quizzes and they take ones
that are printed in magazines all of the time. It's reasonable
to assume that if these same people knew about the existance of
an online quiz that they would beat a path to your home page.
Another great feature of offering an online quiz is that you can
change the subject regularly. In fact, you could offer a
subscription where members sign up to be notified whenever a new
online quiz gets posted.
An online quiz can also be used as a sales tool. One of the best
ways of accomplishing this is to link your quiz questions to
affiliate sites where you earn money when people make purchases.
Then you can have a "scavenger hunt" online quiz where people
have to visit those sites to find the quiz answers.
People also like to take an online quiz because they can get
instant scoring without having to turn the page upside down, or
flip to the end of the magazine, to find out how they did. You
can even design your online quiz so that it gives instant
feedback after every answer is entered.
One last thing to consider is that you can create keyword-rich
versions of your online quiz and then post the URLs to search
engines. That way you will not only get search traffic from
people who like quizzes, but you'll get traffic from people who
are searching on the terms that you include in your online quiz!
So, while it's not likely that a printed quiz is going to become
obsolete any time soon. The Internet has once again forever
impacted the way that we communicate. Today's latest example?
The online quiz.