Top 5 Super Affiliate Tips - What's Your USP?
It's a known fact that establishing a USP (unique selling
proposition) is an essential part of any business plan ...
But what about your affiliate marketing campaigns?
What makes your promotions unique from the hundreds ... or even
thousands of other affiliates pushing the same merchant's
products and services?
Well ... nothing, if all you do is cut and paste the same
merchant provided ad copy as everyone else, or just toss a bunch
of links, banners, and buttons on your site.
What you must do is make yourself stand out ... grab the
interest of your prospect, and qualify your offering to meet
their needs.
Here's 5 quick tips to get the most out of your affiliate
promotions.
1) Learn all about the product/service you're promoting.
The more you know about your promotions, the more credible your
promotional content. If you don't own the product, do your best
to scour the merchant's site for info that you feel best
explains the benefits of it, which leads to number ...
2) Write your own ad copy.
It's the credibility factor again ... you're selling yourself,
establishing the bond between you and the prospect, in an effort
to win their trust and interest. If you do own the product, or
have access to it by permission of the merchant, write a
detailed review. You can even use yourself as a case study to
provide an eye witness account of the satisfaction potentially
derived from using it. If not ... and in addition to your own
accounts, list the testimonials of others.
3) Establish a line of communication with the merchant.
You might have to settle for the affiliate program manager, or a
related department, but the idea is to try to acquire anything
you can, above and beyond what is offered to regular affiliates,
that will help you gain a promotional edge. Branded articles,
ebooks, special offers, free trials, etc. You might even be able
to gain access to the product or service you're promoting if you
explain that you'd like to review it for promotional purposes
(it can't hurt to ask ..;)
4) Build a sub list of targeted prospects.
Would you believe that I, personally, have built campaign
designated email lists of less than 100 members, that have
actually accounted for more sales than my main list ... that
goes out to thousands of subscribers? Why? Laser targeting, my
friend. Offer a campaign related update, course, report, or
other form of freebie to attract them. In addition, you'll now
have a ready made list for future promotions made by the
affiliate merchant.
5) Search engine optimize your promotional pages.
... for keywords and phrases relevant to your offerings, and run
pay per click campaigns targeting the same and comparable terms.
The search engines shouldn't, by any means, be your sole source
of promotion (email, forum, offline marketing ... to name just a
few methods) but they could potentially play an important part.
I recommend investing in a course like Brad Fallon and Andy
Jenkin's 'Stomping The Search Engines' , which covers both SEO
and PPC pretty extensively ... and effectively.
Work these 5 tips into your affiliate program promotions, and
I'm sure you'll enjoy success.
Sidenote:
If you're participating in a multiple tier affiliate program,
and you have access to your downline referrals, make sure you
take the time to train them to succeed. Remember ... their
success is YOUR success!