What Do Affiliate Tracking Services Do?
Some affiliate programs design their own internal software to
track affiliate referrals, calculate commissions, and process
payments. It is far more common, though, for programs to
outsource these functions to an affiliate tracking company.
Knowing which affiliate tracking company a program uses allows
you to quickly assess how many of the aspects of their affiliate
program will operate. What follows are some of the aspects of an
affiliate program that are largely influenced by the affiliate
tracking company used.
Targeted linking
Also known as