The One Simple Trick that can double your Adsense revenue
The One Simple Trick that can double your Adsense revenue
-by Brad Bahr
(c) Brad Bahr - All Rights reserved
http://www.no-nonsense-internet-marketing.com
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I've been working with Google's Adsense program for a while now.
If you're not already in the program, why not take a look at it
now at https://www.google.com/adsense. I really like Adsense. It
makes me money and it's easy to work with. Just some simple copy
& paste into your webpage and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe
you'll get lucky and get a lot of clicks. But if you're really
serious about making a lot of money with the program, you're
going to have to tweak it a little.
I've invested quite a bit of time experimenting with the
program. When I first signed up, I got some clicks and made a
tiny bit of money. That wasn't good enough. I knew there must be
a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any
way or asking people to click on them, so there were two things
I couldn't do. What else was there?
Then I remembered reading an article once that discussed the
psychological impact of colors on the human mind. I started
researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my
clicks go up and down, I found the one color combination that
seemed to work the best.
Testing previously done at supermarkets had revealed that the
same product could pull more sales from just changing the colors
of the label. What were these colors? Red and yellow! The
combination of these two colors has an immediate impact on the
person who sees them. They make your eyes stop and focus. They
pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and
yellow does this, but it does. On one of my sites, I changed my
Adsense ads to a bright red border and a yellow background with
black text and URL.
My click through rate more than doubled with just that one
simple change. That's what worked on my site. Your site's color
scheme may work better with a slightly different color
combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The
next morning, try a different set of colors. Change the border,
background, text. Change everything you can. Most importantly,
keep detailed records of the color scheme you used, click ratio
and revenue generated.
After you've done all the experimenting you want to, go back to
the most profitable one and let it run for a week or so and see
how it does. I'm always trying different colors even after my
run of good clicks with red and yellow. There are a lot of color
combinations to choose from. You never know when you'll find
just the right one.