KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO
YOUR SITE!
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO
YOUR SITE!
(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and
Phrases)
Generating high traffic to your web site can be costly, or not,
depending on time and effort you commit to the business.
One of the easiest, least expensive and most effective ways to
get visitors is via a concept called ‘Keyword Density'.
Mini Site Profits by Phil Wiley was my first and most valuable
introduction to keyword density and would eventually become the
focus of my online marketing campaigns.
Wiley tells how many search engines spider the Internet for
sites containing keywords similar to those someone has just
keyed into a search engine. The more times those words appear on
your site - conditionally - the more chance you'll get that high
ranking.
But search engines aim for relevance, too, so a site actually
bearing little relevance to specific terms might rank high for a
short while, until human editors come in, check it out, then
abandon the site as irrelevant to their customers.
It's all about ‘content' which for our purposes means
useful articles, information and advice which search engines
consider valuable to their customers, rather than pages packed
with advertisements and little else (unless they're getting paid
for it via pay per click promotions, of course!).
For example, ‘sex' is a hot topic on the Internet and the
subject of millions of searches every month. How wonderful for
your site to appear to everyone searching for ‘sex' - (one
day I will rephrase that) - who happens upon pages offering
discount holidays, printer refill cartridges, golf clubs,
pencils, but not sex!
The point is, anyone using specific techniques to lift their own
non-sex-related site high on the listings when someone keys
‘sex' into search engines will soon be exposed and
probably banned for life from most search engine listings. By
‘techniques' I mean pasting the word ‘sex' all over
the background of your site selling lawn mowers, or calling your
site ‘Everything to Do with Sex' when your site bears no
relevance at all to the ‘S' word.
Here are a few ways to use keyword density to increase your
chance of a higher ranking over site owners who don't try quite
so hard: