It's Free, It's Powerful, It's In Your Email
The most popular use of the Internet is that of sending emails.
According to a recent report by the U.S. Department of Commerce
approximately 79.9 percent of Internet users send emails.
This business of sending emails offers us one of the most
powerful and free advertising resources we all have access to,
yet it's one that is most often over looked. I'm talking about
the "sig file", also called e-sigs or e-signature.
Sending emails for online marketers can be likened to writing a
traditional business letter, which when completed bears a
signature. It stands to reason that an effective sig file should
be a key part of your online marketing program.
Your objective for using a sig file is to get your prospect to
your website. Sig files can be used at the end of e-mail
messages, newsgroup postings, and other postings, as tiny but
powerful classified ad, entice the prospect to click on the
hotlink to your website. To be effective, your sig file should
persuade its readers to go to your website now. It should be
short and sweet, simple, direct and to the point, but
emphasizing the Benefits to the reader and their need to "act"
quickly. You need to GRAB the readers attention and spark
curiosity.
Lets look at what must be included in your email signature:
* A clear description of the benefits of your business to your
prospects * Curiosity * A hotlink to your website
* A call-to-action by your prospect
For the most effective use of your signature, you'll need to
customize to where it's being used. For example, most email
programs will allow a sig file of up to 7 lines, and up to 65
characters per line. Caution - while posting to newsgroups,
moderated lists, or discussion boards, using a sig file of more
than 4 or 5 lines may be considered annoying. Long sig files in
newsgroup postings may be considered poor etiquette.
Your email signature gives the reader a word picture of you and
the Benefits you are offering to the.
Lets take a look at some examples of sig files:
Sincerely,
Jane Doe mailto:jane@1234.com
Discover the Power of Financial Leverage, becoming Debt Free and
Retiring Quickly! Get the facts now! Http://www.1234.com
Sincerely,
Jane Doe mailto:jane@1234.com
Need CASH Flow? There Is A FREE Lunch! Visit our site for a Free
report Revealing How To Get It...Now! http://www.1234.com or
mailto:jane@1234.com
Sincerely,
Jane Doe mailto:jane@1234.com
Housewife REVEALS How To Give Yourself a $70,000 Pay Raise this
year investing less than $60 a month. For FREE report visit:
http://www.1234.com
Sincerely,
Jane Doe mailto:jane@1234.com
Plunge Tax Savings Into Retirement Fund...And Retire Secure And
Quickly! Get started Now by visiting http://www.1234.com
The author's bio at the bottom of an article are also excellent
sig files. These should always have a 'box' around them, which
separates the bio from the article and allows it to stand out.
Here are a few examples:
========================================================== =
Author John Doe, works from where he home schools = = his four
kids. To Learn how YOU CAN EARN a solid = = Income working from
home subscribe now to The Work = = From Home Digest by CLICKING
Here: twfhd@abcdefg.com = = where You will receive FREE Daily
Training. =
==========================================================
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Article written by John Doe, Marketing Consultant.
For FREE article, tips and reports on Marketing visit
http://www.5678.com
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Keep it simple, clear and direct. Remember, your sig file is not
about you, it's about your prospects. Show them whats in it for
them. In reading your email your prospects is just One click
away from visiting your website. Do not miss the power of you
sig file in getting them to your website to discover the
benefits of your offer to them.
A good sig file does not happen all at once. Try it, play with
it and by all means test it. In short order you will be boasting
a Killer e-sig.
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