Why You Need More Than One Affiliate Program
There are many reasons why not to have just one affiliate
program. Primarily, what happens when the one company that you
are affiliated with changes hands, policies, or just plain falls
apart. The downline that you worked so hard to build, and to
have a business relationship is now gone. This downline will now
be busy finding another company to join. A true online business
success can only be developed with people. Consider this, how
much interest will companies have in their members that have no
online contacts. I would think Zero. By having more then one
affiliate program, if a company folds, you will be able to
retain 95% of your downline. Your most online success asset. Not
to say that you should join just any affiliate program that
comes along. One must make sure that an affiliate program has
value and is compatible with your primary program. By value,
does this new program compliment your main program. By
compatible, can you use this new program to promote/market your
main program? Will this new program attract new affiliates by
offering something of value for free, offer notification of a
new signup. Even the big companies have figured out the best way
to add extra efficiency to their products/service is with a free
offer. To realize any real contacts or money from your new
program it must intertwine with your main program. By picking a
program that is similar to your site, you can place the
affiliate link on your website without it standing out like a
yellow taxi going down the street with all four doors open. Hey
don't laugh, I see this everyday! Because your website appeals
to a certain audience, many affiliate programs do not appeal to
your visitors. For example, if you sell baby clothes, why in the
world would you try to market heavy equipment? It would be
counter productive to place an affiliate program that does not
meet the above criteria. In other words, only put links on your
sites that lead to your other sites or personal interests. Make
sure you are using them, not that they are using you. ie Banner
Exchanges. Some examples are: My Free Link Page, Greenspun link
directories, i/us Site Directories, Special Report Network, free
web pages, free banner services, free income programs. However,
do not overburden yourself with to many affiliate programs.
Remember that the more programs you have the more divided your
time will be to promote/market your affiliate links. This is
especially true for part timers.
By integrating new programs within your main program, you will
be able to attract new contacts. Thus, creating a larger
downline with each new program. New programs can also generate
more traffic to your website by providing links to your website.
One could say that a new affiliate program may become so popular
that it could become enormous, and create an online residual
income that will provide for you and your family for years to
come. With a more diversified business plan you can rocket your
businesses and teams into an accelerated Cyber Machine.