Rely on Internet Local Search to Bolster Your Yellow Page Directory Category

Copyright 2006 Off the Page The Internet can promote your services in unlimited relevant areas that buyers are looking for Even when they both have a website, a service business (like window blinds) has to use the Internet differently than an online business does. For example, a chiropractor needs to provide different information a trucking firm, to supply what customers search for. While they both can benefit from Local Search exposure, what information they need to provide about themselves varies greatly. Break down the limitations imposed by category thinking We've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms. They can search for a sub-category, rather than a generic listing like "contractor". They're able to find a narrowly-defined specific service or product - if a business has said that they offer it. To be listed in the Directory, a business pays for each category where it appears. But a website has no such limitations. It can show numerous specific offerings - like Dog Training, Dog Nutrition, Dog Books, Dog Toys, etc. And it can promote each area to different buyers. So your business benefits from showing up in Local Search results as many ways as possible. Go out of your way identify such specific, narrow topics. You might find yourself without any competition in such search results. Studies show that people who search with specific terms are more motivated, and likely to buy "Minolta camera"