Affiliate Tip - Create A Newsletter
The average person has to be exposed to a product seven times
before he makes a decision to buy. What does that mean to you as
an affiliate marketer? You need to be able to get the product
you are offering in front of your visitors repeatedly. One of
the best ways to do this is by getting the visitors of your
website to sign up for a newsletter.
By capturing their email address and getting them on your
newsletter list, you can keep bringing them back to your site.
You will also be able to repeat your offer several times in your
newsletter, and if you can't get them to buy the first product,
you move on to something else. Sooner or later they will start
buying and you will get your commission from the sale.
A newsletter is also a great relationship-building tool. Think
about it, who are you more likely to buy from? A complete
stranger or someone that has already provided you with great
content on the subject you are interested in. You'd probably buy
from someone that has given you great information already.
The same goes for your visitors. To turn them into customers,
allow them to get to know you, show them that you know what you
are doing and provide them with good content in your newsletter.
Then offer them your affiliate product.
The biggest mistake I see new affiliate marketers make when it
comes to newsletters, is to try to use their personal email
client (like Microsoft Outlook) to run a newsletter. It is very
time consuming to manually add and remove subscribers from your
list. You also run the risk of being shut down by your webhost
if you send to many emails at once.
I recommend you use an autoreponder service like aweber right
from the start. You will be able to create signup forms for your
website. Adding and removing of subscribers is done
automatically, and you can schedule messages to go out at a
certain date and time.
You can use the actual autoresponder feature to your advantage
by creating a series of newsletters that are not time sensitive.
Each new subscriber will receive the newsletter editions you
have written in sequence starting with message 1. All you have
to do is add a new message each week, or month. Of course you
can also send time sensitive messages - like a holiday promotion
- to your entire list right away.
To encourage visitors to your site to subscribe to the
newsletter, add a signup form on each page of your site. It also
helps to offer them something free for subscribing. Create a
report, or even an ebook related to the topic of your newsletter
and use the autoreponder feature to automatically send it to
them when they sign up.
Try to stay in touch with your subscriber list at least once per
month; preferably twice per month or even weekly. You could see
the first sales coming in within a few weeks. I encourage you to
give it a try. Newsletters are one of the most powerful
affiliate tools and they are easy to implement.