Are postcards worth their price?
We appreciate. We criticize. We laugh. We mourn. We are moved by
postcards.
Since its introduction up to the present time, postcard is still
one of the best medium of communication. We can recall that
postcards were used as means for brief communication. It was the
best choice then because they are light and inexpensive.
Nowadays, postcards are not only used to express our hi's and
hello's, it is now popularly used as a marketing tool. Whenever
there is an upcoming event, a product launching or a new service
to be made available postcards can be your reliable ally.
Postcard is a great way to market tourism. Just by mailing them,
you can make people desire to travel. Just by using luscious
pictures, you can make people starve with food cravings. Just by
making your business known to your target, makes the latter long
for it.
Sense of seeing is pretty powerful. It can drive other senses
crazy. In fact, it can lead them to ludicrous wants. That power
is also imbibed in postcards.
Postcards are most effective when done in full color. 4 color
postcard printing adds dimension and create dramatic effect to
your postcards. One or two-color printing may be too plain and
simple for your artwork might as well use the color process that
can bolster your postcards aesthetic as well as functional value.
In deciding whether to use 4 color postcard printing or not, you
have to weigh first its pros and cons. Clients, designers and
printers are more at ease with this printing process. It
maximizes design flexibility. In fact, it can create an almost
limitless palette. However, this process can be a bit expensive
compared to one or two-color printing. It can go as high as 4
times the price of a two-color printing job.
4 color postcard printing is good for postcards because it
brings out brilliant images. It uses four pieces of film - cyan,
magenta, yellow and black. Each color uses one film. Two-color
printing is cheaper because it only uses two films. Thus, it
takes less stripping and plating. Moreover, it will only take
little time in order to finish the printing job.
Exact colors can also be produced with the use of PMS or Pantone
Matching System. This process is often resorted to create
accurate colors that match the company's logo or traditional
design. This process may seem the most costly. However, if you
want exact colors, try this.