"How to Prioritise the Potentiality of Your Existing and Future
Clients!"
In the last ezine I covered a strategy for maximising and
realising the true potentiality of your Clients and Customers -
allowing you to harvest the windfall profits lying dormant in
your business - and of course...
The three accelerator questions I always ask at the start of all
new consultancy engagements to start the process;
1. How many customers do you have? 2. What do those customers
spend with you in total? And... 3. How much could they spend
with you based on your current product and service offering? Or
phrased a different way how many of your clients or customers
are multi sourcing or simply buying elsewhere products and
services they could be buying from you?
If you want a copy of the previous ezine simply go to
www.pti-worldwide.com and click on the business accelerator
ezine - archive - ezine entitled "Unlocking the Potentiality
Lying in Your Existing Client Base!"
Once you've determined the answers to these three questions
related to your Clients and Customers then the next strategy is
to prioritise the potentiality.
This is how you do it.
Firstly create a banding system. I usually base this on turnover
annualised over the year - for example;