Cracking The Copywriter's Code
The 'Never Before Seen' Key to Cracking Copy
Ok, people asked for it, and I'm delivering. I'm about to reveal
the copywriter's secret. Not the ones you'll find in the free
reports and e-books all the other guys are passing around. Not
the ones disclosed to the suckers who paid for the $10,000
copywriting courses. Not the ones they teach in marketing
classes at any of the best colleges. These are the secrets that
you can only learn by becoming an insider.
And it's free to all my newsletter subscribers! You won't pay a
dime for it. But I'd like you to remember one thing.
I could loose my livelihood over this. My peers will be furious
if all this information leaks out, so I'm begging you to keep it
under your hat. Don't forward this to anyone...especially with
my name ( Eric Engel) or my company's name (Copy For Sale)
attached to it.
So without further ado, I'm going to explain the secret language
of copywriters...what we say, and what it means.
What We Say: What It Means
Profit Generating: You don't actually sell anything...you
just convince people to send you money.
Free Report: Another advertisement (like this one)
promoting my product or service.
Statistics Show, Studies Say: I couldn't find any real
evidence to support my claims.
What If You Could, Now You Can, People Laughed When I: I
didn't feel like taking the time to think up an original
headline.
You Won't Believe: Because this is such a bogus
claim.
Now You Can Learn The Secret To ------: Now I'm going to
tell you my baseless theory (after you've paid).
Don't Take My Word For It: Because you can't
Look What Others Have To Say: See how creative I am by
coming up with all these names?
This Confidential Information: This pointless dribble
that will make you feel like an important insider.
But Before I Go Into That, Let Me Tell You About A Friend Of
Mine Who...: I could have told your what this letter is
about in five words or less, but someone paid me $1,500 to write
it, and the only thing I can fill it with is a pointless
anecdotal story.
Now I'm Ready To Share My Success Secrets: I wasn't quite
pulling in enough money, so I thought I'd tell everyone else how
not to pull in money.
You'll Double Your Website Income In Two Months: I'm
counting on the fact that you're so desperate for money, you'll
read this whole letter...and that means you're not making any
money...and zero times two is zero.
All You Have To Do Is Sign Up For My Newsletter: So I can
send you more advertising, and you'll eventually send me some
money.
Over [any number] Percent Of People...: Don't feel alone
in your financial shortcomings...there are a lot of people
reading this letter.
I've Been In This Business For [any number] Years And...:
I still haven't made a dime. /Or/ I'm still making
money off schmucks like you.
Network Marketing, Multi Level Marketing, Affiliate
Marketing: Pyramids
Time Limited Offer: Although I'll be happy to accept your
money any time you want to send it, I'd prefer to have it today
before you really start thinking about this whole ridiculous
mess and change your mind.
Call Now For A Free Consultation: And I'll repeat
everything you just read.
Call Now For Your Free Report: And you can read my
fifteen page sales letter instead of this five page letter.
Use Copy For Sale: No hype, no BS, just good copy that
sells.
There you have it. The secret code we use. You can put this into
your own copy and start generating profit immediately. Or you
can call me and I'll use these and many more codes to build you
a letter that will fill several pages and say nothing.
OK, in all seriousness, this kind of hype does work in certain
markets, and there's nothing wrong with it. The problem is, the
kind of people who respond to these clich