Which Content Should You Get Rid Of In Your Sales Copy!
One of the most frustrating things you'll need to deal with when
you're writing sales copy is struggling to figure out what copy
you should "keep" because it's benefitting you and helping you
make sales, and what copy to eliminate.
And the truth is, sometimes it's a difficult choice and not easy
to decide. Today we'll take a look at the fifth paragraph of our
mock display ad and hopefully make things easier for you.
You can check out that original ad, and even print out a copy of
it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The fifth paragraph says, "My team is highly profitable and
unmatched in success. Because of our unique system we outsold
96% of all the agents from any company across the Greater Tampa
Bay Area."
Again, the writer keeps talking about HIS team and how well
THEY'RE doing.
But if you want to boost your response to this ad, what you need
to do is emphasize the benefits of responding, to your prospects.
What's in it for the buyer?
How can they benefit?
And why should they even continue reading, let alone buy?
In this case, we've already got enough informtion going for us,
that I'd delete this paragraph entirely, and just close with a
call to action in the last paragraph.
And we'll do exactly that, tomorrow.
Tomorrow we'll close out this mock ad and you'll get to see a
compelling offer.
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html