Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter
Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificates. Anything in brackets [like this] did
not appear in the letter but simply appears to describe the
mechanics of the letter
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]
Purpose: Generate appointments for salespeople
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect