Direct Mail Response Rates Low? Eliminate these Mistakes

Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response. LIST
You are mailing to people who are never likely to buy
You are not mailing to others in the same business who influence the buying decision
Your list is out of date
Your names and addresses are not formatted correctly for proper delivery
Your list has job titles only, not names
FORMAT
You are using the wrong format for your audience (self-mailers to professionals, for example)
Your letter and brochure are not complete sales pitches in themselves
Your liftnote or buckslip confuses your offer or main selling promise
ENVELOPE
Your envelope gives too much away, so your prospects throw it away unopened
Your mailing envelope looks like junk mail
Your package is addressed to