Direct Mail Response Rates Low? Eliminate these Mistakes
Are your direct mail response rates lower than you expect? Check
your sales letter or direct mail package against this checklist
to uncover the reasons for your poor response.
LIST
You are mailing to people who are
never likely to buy
You are not mailing to others in the
same business who influence the buying decision
Your list
is out of date
Your names and addresses are not formatted
correctly for proper delivery
Your list has job titles
only, not names
FORMAT
You are using the wrong format for
your audience (self-mailers to professionals, for example)
Your letter and brochure are not complete sales pitches in
themselves
Your liftnote or buckslip confuses your offer
or main selling promise
ENVELOPE
Your envelope gives too much
away, so your prospects throw it away unopened
Your
mailing envelope looks like junk mail
Your package is
addressed to